How Your Home Siding Business Can Stay Busy All Year Long

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February 28, 2024 | By RGR Marketing Blog

Improving the Seasonal Productivity of Your Home Siding Business

Home siding installers tend to be in high demand in summer and fall, but for the rest of the year it’s not uncommon for their sales to start to slide off. But any contractor knows that working only half of the year doesn’t equate to long-lasting success, so finding ways to attract more business during the slower times of the year needs to be an important part of a home services company’s marketing strategy.

In this post, you’ll learn some highly effective ways to boost your referrals and lead generation results, so you can keep your business busy all year long.

Expand Your Services

If you predominantly do siding replacements and you live and work in a part of the country where the winters are snowy or the springs are exceptionally wet, then finding ways to expand your services into other areas of home improvement can be a great way to keep your team busy throughout the year.

Some things you can consider that might fall into your wheelhouse can include:

Holiday lighting services
Snow removal services
Home energy assessments
Window and door replacements
Home interior painting and patching
Smart home installation services
Security system installation services

Offer Seasonal Prices

Cutting your prices might not be something that you want to do, but when you’re heading into a traditionally slow sales season, offering your prospects a great deal on new siding just might be the thing you need to generate more sales.

The key is to find that sweet spot, that price zone where your customers are saving money but you’re still making money. You don’t want to slash your prices to the point that you’re losing out, so take the time to determine just how much you can lower your prices and still make a profit.

Incentivize Existing Clients

You already have an established reputation with your existing clients. You’ve done the work and have built that trust. So, now is the time when you can use those relationships to help generate strong leads. Create a referral program that will encourage your past clients to refer your business to others. For example, you can give your past clients a gift card to a local restaurant or retailer in exchange for a referral that successfully converts into a sale.

Create Strategic Alliances

If you don’t want to expand your services, then another way to increase your lead generation results is to create “strategic alliances” with other home services companies in your area to offer money-saving deals to your prospects. Here’s how it works:

Your siding replacement business partners with a local roofing contractor. Every time you make a sale, you can offer your prospect a deal on a new roof on behalf of your roofing partner. Every time the roofer makes a sale, they can offer their prospect a deal on new siding on behalf of your business. By working together, both businesses can increase their clientele lists and secure more projects throughout the year.

Purchase a List of Siding Replacement Leads

While there are certainly times during the year when more homeowners might be more likely to hire contractors to replace the siding on their homes, there are always exceptions. After all, siding can become damaged and in need of replacing at any time of year. It’s also not uncommon for new home buyers to have new siding installed, and people buy homes all throughout the year.

This is where purchasing a list of siding replacement leads can help provide your business with more work regardless of the time of year. RGR Marketing can provide your business with exclusive access to leads that have shown recent increased interest in having their siding replaced. These are homeowners who have conducted a lot of online research into local siding replacement costs and contractors, and are thereby on the precipice of making their decision.

All you need to do is tell us who your target customer is and where you want to find them and our lead generation experts can build a customized list of prospects just for you. And unlike the leads you might get from other companies, our leads are scrubbed and verified before you get them, thus increasing your ROI and reducing your cost per lead.

Partner with RGR Marketing today and get access to the leads you need to keep your team busy throughout the year.

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Improving the Seasonal Productivity of Your Home Siding Business

Expand Your Services

Offer Seasonal Prices

Incentivize Existing Clients

Create Strategic Alliances

Purchase a List of Siding Replacement Leads

Start making more
money today!

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Contact Us

Improving the Seasonal Productivity of Your Home Siding Business

Expand Your Services

Offer Seasonal Prices

Incentivize Existing Clients

Create Strategic Alliances

Purchase a List of Siding Replacement Leads

Start making more money today!

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