How to Use Retargeting Solar Prospects to Generate More Solar Installations

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August 24, 2022 | By RGR Marketing Blog

Can Retargeting Residential Solar Prospects Lead to More Installations?

Retargeting is a marketing strategy that involves marketing to the same prospect multiple times. This is a common approach taken with people who have visited a website multiple times but have yet to give their contact information.

What makes these people ideal prospects is that they’ve already spent time on your website and now have an established relationship with you. Retargeting them with strategic content can encourage them to complete an action they started. It can also offer them access to new content that will help guide them closer to their buying decision.

Here’s how you can use retargeting to help generate more solar installations.

Using Site-Based Retargeting

Site-based retargeting displays ads to people who visit your website after they leave. With this technology, your ads will appear on a variety of other sites around the web. This is one of the most effective ways to retarget your solar prospects because it keeps your brand in front of your visitors’ eyes. When designed properly, your ads can compel them to return to your site and complete whatever action they started before they left.

Using Email Retargeting

Email retargeting is a simple and effective way to supplement your existing email marketing campaign. Using this technology, you can serve online ads only to people who have previously subscribed to receive your emails. This is a particularly effective way to keep your brand visible to those on your email list without having to send out additional emails that can put you at risk of facing mass unsubscribes.

Using CRM Retargeting

Not every person who subscribes to your email newsletter opens and reads them. If you have a high ratio of unopened emails, then you can counter that with CRM retargeting. This works because all you need is an email address to serve retargeted ads to prospects. What’s great is that they don’t even need to visit your website or open one of your emails. Your retargeted display ads can reach every person on your email list, even if engagement has lapsed.

Using Search Retargeting

The first place to start with a search retargeting campaign is with your keywords. If your solar company is already currently employing SEM, then start by using your SEM keywords. The way search retargeting works is simple but incredibly effective. In short, those who search for one of your keywords are tagged and later shown your ads while browsing the web.

For the best results, search retargeting should be employed in the first stage of your sales funnel, as this is the awareness stage. This is the point where your leads are performing the most searches for solar, so it makes sense for this technique to be employed early in your sales funnel where it can prove the most beneficial.

Retargeting Works Best with Purchased Solar Leads

RGR Marketing’s solar leads consist of prospects who have shown recent increased interest in solar. This means that these leads are closer to making their purchasing decision than those that you might attract organically. For this reason, using retargeting techniques can be especially beneficial when these leads because it ensures that your brand is always in front of them whenever they surf the web.

At RGR Marketing, we have more than 20 years of experience helping solar installation businesses grow by providing them with quality solar leads that match their target demographic. When you purchase leads from us, you can enjoy a higher ROI because your leads are already scrubbed and verified for accuracy.

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Can Retargeting Residential Solar Prospects Lead to More Installations?

Using Site-Based Retargeting

Using Email Retargeting

Using CRM Retargeting

Using Search Retargeting

Retargeting Works Best with Purchased Solar Leads

Start making more
money today!

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Can Retargeting Residential Solar Prospects Lead to More Installations?

Using Site-Based Retargeting

Using Email Retargeting

Using CRM Retargeting

Using Search Retargeting

Retargeting Works Best with Purchased Solar Leads

Start making more money today!

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