April 2, 2020 | By RGR Marketing Blog

Mortgage LeadsNot All Purchased Mortgage Leads Offer the Same Value

Success in the mortgage industry is partly fueled by increasing your company’s exposure to prospects, and partly by purchasing mortgage leads that deliver exceptional value for the price. But if there’s one thing that can stand in your way of reaching success, it’s knowing how to tell if the leads you’re purchasing are actually worth the cost.

While purchased leads play an important role in any lending officer’s marketing strategy, it’s never a good idea to purchase leads from just any provider. You should always consider your options before making such a decision. For instance, what types of leads are most important to you? Do you want exclusive access to unique leads, or do you want to try and save money by pursuing leads that have been shared with other lead gen providers and/or mortgage companies?

Exclusive Mortgage Leads Offer Higher Closing Potential

Exclusive mortgage leads are leads that are only provided to you. They are not shared with any other business. As a result, you can expect to pay slightly higher prices for them. The upside of spending more for your purchased leads for exclusivity is that your sales team will be the only one pursuing the contacts externally, and this will naturally increase your chances for making the sale.

The cost for exclusive leads can vary depending on the provider, but they can range anywhere from $40 to more than $100 per lead. While this may seem expensive, the amount is worth it when you consider how much money your business stands to make by closing more loans.

Semi-Exclusive Mortgage Loans Are Cheaper, But Not as Promising

Semi-exclusive leads are leads that are sold to more than one buyer, thus making them more affordable than exclusive leads. They’re typically sold to at least two or three buyers, so while they are cheaper, there is greater competition vying for the contact’s business. This places a lot more pressure on your sales team to make first contact with the prospects, and to work harder to nurture them into your sales funnel. Semi-exclusive mortgage lead prices can range anywhere from $20 to $40 per lead.

The Value Is in the Details

Regardless of which type of mortgage leads you prefer to purchase, the value of the leads will always come down to the details. For purchased mortgage leads to be worth it, they need to not only be fresh, but they also need to include as many details about the lead as possible.

Leads with few details are harder to convert and more than likely will fall through, whereas leads with plenty of details make it easier for your sales teams to assess the prospects and to create custom strategies for marketing to them.

RGR Marketing Delivers Highly Detailed, Exclusive Leads That Mortgage Professionals Trust

If you want to get the most value out of your purchased leads, then you should invest in highly detailed exclusive leads. At RGR Marketing, we have 20-plus years of experience providing mortgage professionals with the mortgage leads they need to grow their businesses. Our mortgage leads are not shared with other lead generation providers or brokers, and they’re pre-screened and pre-verified for accuracy.

Our mortgage leads offer a high value proposition that makes them an ultimately affordable and effective way to increase your revenue potential. If purchasing better leads is important to you, then contact RGR Marketing today and enjoy exclusive access to high-quality leads that are ready to be converted.

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