Prepare Your Home Services Business to Succeed This Fall
Fall is a prime time when homeowners tend to focus on exterior home improvement projects. With the hustle and bustle of summer winding down, homeowners often turn their attention to preparing their homes for the colder months, and for window and siding replacement businesses and other home services providers, this presents a golden opportunity to shine.
Even though summer is in full swing right now, it will be winding down before you know it. So, now is the time to start focusing on securing your fall customers. Here's how to optimize your marketing to capitalize on fall’s abundant opportunities.
Highlight Energy Efficiency
Focus on the energy saving benefits of new windows and/or siding in your marketing. Not only will they help make the home more comfortable in the heat of summer, but they can significantly reduce energy bills during the winter.
When discussing windows or siding, highlight the energy-efficient options of these products, such as double-pane windows and insulated siding. Show how they work and why they are such sound investments.
You can also consider providing energy-saving rebates or special financing options on certain eco-friendly products to prospects who close their sales by a certain date. This will generate increased interest and more sales.
Emphasize Weather Protection
In many parts of the country, fall weather brings with it certain challenges, like heavy rain and strong winds. Discuss how new windows and siding can help your prospect’s home better withstand the harsh fall weather. Showcase your products' resistance to damage from falling branches and debris to highlight their durability. You should also emphasize the warranties of your products to assure your customers of the longevity and protection your products provide.
Create a Sense of Urgency
Time can be your friend when it comes to marketing your services. One way to boost your fall sales is to introduce fall-specific promotions or limited-time discounts to encourage immediate action. Remind your prospects of the coming potential winter issues, such as drafts, high heating bills, water damage, or ice buildup. Follow this up by encouraging early bookings to help prospects avoid these fast-approaching problems and the winter wait times, which can be lengthy as a result of them.
Leverage Visual Marketing
Showcase the dramatic transformation new windows and siding can make on social media and throughout your website. These images and videos can be especially powerful at helping prospects better understand the viability of your services.
When it comes to your visual marketing, don’t sacrifice quality. Use professional photography to highlight product details and installations. Create informative, yet creative, short videos demonstrating the installation process or product features.
Optimize Your Online Presence
Incorporate fall-related keywords, such as "winterize your home" and "energy-efficient windows," into your website content to help generate more organic leads. Utilize local SEO techniques to help attract more customers in your immediate area.
You should also ensure your business information is accurate and up-to-date on Google My Business, Yelp, Angie’s List, and wherever else you have it listed.
Build Strong Community Relationships
Expand your reach by collaborating with other service providers that specialize in home services, such as real estate agents, home inspectors, landscapers, snow and leaf removal companies, and other home service providers. Participate in local home improvement events to network and showcase your products and services to generate local leads. You can even support local charities or sponsor community events or little league teams to further enhance your brand’s reputation in the community you serve.
Purchase Home Improvement Leads and Convert More Sales
Simply by practicing the above techniques, you can boost your window and siding replacement business’s sales this fall season. But if you want to take your results to the next level, then purchasing home improvement leads from an experienced lead provider like RGR Marketing can help. We have more than 20 years of experience supplying home services providers with the leads they need to increase their sales. We can provide you with exclusive access to the high quality and hyper-targeted new siding and window leads you need to set your business apart from the competition.
Plus, unlike many other lead providers, we scrub and verify your leads before you receive them to eliminate common frustrations like duplicate contacts, incomplete leads, and other time and resource wasters. This means more sales with fewer diversions.
Adjusting your seasonal marketing and partnering with RGR Marketing is the right combo if you want to make a positive difference in your fall sales. Contact us today and find out why so many home services providers have turned to us for their leads for over two decades.
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