Knowing Window Trends Can Help Your Window Replacement Business
Replacing the windows on a home instantly improves so many different aspects about the home, from its external appearance to its interior comfort. But replacing all the windows on a home can be an expensive project for most homeowners, and this can make some of your prospects hesitant to have the job done.
This is where your skills as a salesperson needs to come into play. To help your prospect understand the value of replacing their windows, you need to explain to them how the latest trends in windows can provide them with an excellent return on their investment. Here are some of the hottest trends in replacement windows to discuss with your prospects that can help increase your sales.
Impact-Resistant Windows
The glass used in most windows is pretty strong, but it’s still a relatively thin layer of glass that can easily shatter if struck by something with enough force. This can be especially problematic for homeowners living in areas that are prone to severe tropical storms, hurricanes, and tornados. For these homeowners, replacing broken glass in some of their windows can be an annual burden.
As a result, you should introduce these prospects to the benefits of impact-resistant windows. These windows will not only offer additional storm protection for the home, but they’ll also be an added layer of security that will help protect the home from thieves.
Dark Colored Window Frames
Window frames have traditionally featured neutral toned, light colors. But one of the hottest current trends in replacement windows is dark colored frames. Installing replacement windows with dark frames, like black or bronze, adds contrast to the home, especially on homes that have dark colored roofs or other dark elements on their exteriors, and this can bring everything together in a beautiful way.
Dark frames also make a home look more luxurious, and this simple improvement in its curb appeal can help boost its market value to the right buyers. And best of all, your clients can get dark frames in just about any material, including wood, vinyl, and fiberglass, so there’s a solution for every budget.
Energy Efficient Windows
Installing energy efficient windows certainly isn’t a new trend, but it remains one of the most common reasons why homeowners choose to update their windows. After all, simply replacing a home’s old drafty windows with new energy efficient windows can provide a variety of benefits, including making the home more comfortable, reducing the home’s energy bills, and conserving the look of carpets and other fabric items that can become sun-bleached by old windows because they are incapable of blocking the sun’s UV rays. Energy efficient windows will also increase the home’s value, so in terms of maximizing ROI, nothing is as effective as choosing energy efficient windows.
Mid-Century Modern Style Windows
Since it became popular in the mid-1900s, mid-century modern architecture has never really truly gone out of style. It emphasizes sleek lines and design features that help pull the outdoors in. But while the mid-century modern design fad has largely been fueled by interior elements in recent years, it’s now finding its way back to the exterior of the home in the form of large, linear windows with big swaths of glass like those of floor-to-ceiling windows. More homeowners are interested in mid-century modern-styled windows because they let in an abundance of natural light and provide simply the best views possible.
Large windows like these were once popular but fell out of vogue because they were often drafty. But recent innovations in window and home construction methods have changed that. Today, homeowners can enjoy optimum views without sacrificing energy efficiency.
Build Your Business With Better Quality Leads
Now that you know what window replacement trends to discuss with your leads, your next step is to improve the quality of the leads you work with, so you can increase your sales conversions. Partnering with RGR Marketing is the solution you need.
RGR Marketing has over 20 years of experience providing home improvement contractors with the window replacement leads they’ve needed to take their businesses from startups to successes. And we can help your business too.
Partnering with RGR Marketing gives you exclusive access to window replacement leads that have been validated and verified for accuracy. Because we’ve taken these extra measures, your lead conversion team doesn’t have to worry about wasting time and resources trying to deal with common problems like duplicate leads, incorrect data, or incomplete contact information.
Contact RGR Marketing today and take the next step in building a successful home improvement company. With our leads, you’ll enjoy higher sales and greater profit potential.
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