November 25, 2020 | By RGR Marketing Blog

Marketing Power Is Still Essential in Today's World

Buy Solar LeadsAccording to FinancialNewsMedia.com, demand for solar will double by 2023. This might lead you to think that solar practically sells itself, but the truth is there are a lot of challenges involved in marketing this industry.

From increased competition to the new challenges introduced by the coronavirus pandemic, marketing solar is more difficult than ever. For this reason, being able to market your products and services effectively is essential for keeping your business successful. And it all begins with creating demand.

Top Tips to Help Create More Demand for Solar in Your Area

Traditionally, marketing solar was best done through face-to-face interactions. But since Covid-19, solar marketers have had to take new approaches to informing and attracting solar prospects. Today, making virtual connections has taken a higher priority and digital marketing has become the norm.

Here are some simple steps you can take to help generate more demand for your solar products and services in your area:

#1: Ask Past Customers to Post Positive Reviews Online

For a service provider, there’s no stronger advertising message than a positive review from a past solar customer. Word of mouth recommendations have long been a valued marketing means in the solar industry, and it remains so today. Asking your past satisfied customers to post positive reviews on sites like Google, Facebook, Angie’s List, and Yelp will help you stand apart from the competition and get you more leads.

#2: Create a YouTube Channel for Your Business

YouTube is no longer just a place where young people share videos of gameplay, makeup tutorials, and shopping hauls. It’s also an effective place for businesses to share valuable information. And best of all, you don’t need expensive equipment to make a professional-looking video. All you need is your smartphone.

Creating a YouTube channel for your business will help you reach a wider audience through informative videos, before and after transitions, and more. The more content you post, the more your channel will be turned to by people looking for an authority in the solar industry.

#3: Create a Facebook Page for Your Business and Use Facebook Ads

Perhaps even more importantly than YouTube, your solar business needs to be on Facebook. But don’t just make a Facebook page and forget about it like a lot of businesses do. Make sure you post often and engage with your audience regularly.

This helps build trust and credibility in your brand. Using Facebook’s built-in advertising features also provides you with one of the most powerful and affordable digital marketing methods out there, so make sure you take advantage of it.

#4: Revamp Your Company Website

A lot of solar professionals maintain static websites that don’t contain a lot of information other than a Contact Us page. Taking this approach greatly diminishes your opportunities. Build out your website so that it can better serve your visitors and their needs. For instance, include a comprehensive FAQ page, so prospects can quickly and easily find answers to some of the more common questions about solar.

Include a solar cost savings calculator, so prospects can see a real-world example of the savings they can expect to enjoy by having solar installed on their homes.

You can even include a referral program along with a link, so your past customers can benefit whenever they send a prospect your way.

Generate Demand and Set Yourself Apart From the Competition

When you can take the above tips and utilize them properly, you increase demand in your products and services and set yourself apart from the competition. Everything starts with quality. Place an emphasis on quality in your videos, blog, and social media posts and people will notice the difference.

But be mindful that it doesn’t and will not happen overnight. Building demand and attracting an audience takes time, and it will happen if you stick to a routine. Until you start seeing the fruits of your labors, you can keep your sales funnel filled with prospects solar leads from a reliable third-party provider, like RGR Marketing.

With more than 20 years of experience providing solar installers with exclusive, validated leads, RGR Marketing can help your company continue to grow while your organic lead generation methods mature. You tell us who your target customer is, and we’ll match your unique needs with the leads you need to boost your sales. Discover the difference quality solar leads can make – contact RGR Marketing today.

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