How to Improve Your Roofing Installation Business's Referral Marketing Efforts

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August 16, 2023 | By RGR Marketing Blog

Get More From Your Roofing Installation Business's Marketing

If there is one word that every roofing installation business loves to hear, it’s “lead.” Quality leads are what contractors need to keep the lights on because without them, odds are their calendars would be pretty light on jobs.

But in the home services field, not all leads are the same. For instance, the most desirable lead is one that comes to your business after being referred to you by one of your previous clients. And it’s no surprise why this is the case, especially when you consider the following stats:

92% of consumers trust referrals from friends and family over other forms of advertising (Nielsen)
82% of Americans say they seek out recommendations from family or friends before considering a purchase (Ambassador)
91% of millennials would consider a purchase if it came recommended from a friend (Annex Cloud)

If you’re looking to improve your roofing installation business’s referral marketing efforts, so you can take advantage of more word-of-mouth referrals, then here are seven strategies that can help.

Create a Referral Rewards Program

Some of your past clients may happily give out your name to their friends and family for the sole reason that they enjoyed working with you, but not all will regardless of how satisfied they are. In these cases, giving them a little nudge in the form of an incentive can really make a difference.

Create a referral rewards program that encourages your clients to spread your name. Whatever you choose to provide as a reward is up to you, just make sure it is in alignment with your company’s brand, its goals, and the needs of your customers.

Send Personalized Emails

Email marketing is still one of the most powerful tools used to improve customer acquisition and retention, so it needs to be a major part of your referral marketing strategy. Use your emails to inform your past clients about your referral program, so they know exactly what’s in it for them. You can also use emails to share important information about warranties and repair issues, promote upcoming sales, or ask your clients for their feedback.

Engage With Your Audience on Social Media

Social media is one of your most important and powerful resources. It not only provides an abundance of affordable and highly targeted advertising solutions, but it allows you to interact with your audience in real time. This makes it the ideal place for you to share information about your referral program with your audience. Best of all, whenever someone asks a question about it, you can provide them with an answer that everyone will see. And because so much of social media is “follower based,” all it takes is for one of your clients to talk positively about your referral program for you to enjoy a wealth of new opportunities.

Encourage Client-Generated Content

It’s one thing for you to share your project photos and videos on your social media pages, but when your clients do, it can open up a much broader interest for your services among their online circles. To help encourage this type of activity, create branded hashtags and ask your clients to use them when sharing images or videos of their new roofs.

Include Your Referral Program in Your Website Design

While social media is one of the most common ways prospects find contractors, there are still plenty of people out there who visit a roofing company’s website before they do anything else. This means that you should be including information about your referral program right on your homepage, where it can be easily found. Whether you choose to include it as a link at the top of the page or as pop-up content or as a “refer a friend” button somewhere else on your homepage, the easier it is for people to find, the more likely it will be that they’ll want to learn more about it.

Keep It Simple

Nobody likes anything that’s overly complicated. So, keep your referral program simple and easy to understand. For instance, for every roofing referral that converts into a sale, you get a $500 gift card to Amazon, or a local restaurant, or a grocery store, etc. The easier and more streamlined your program is, the better your results will be.

Exceed Your Clients’ Expectations

Of all the steps that you have read to this point, this one is the most important. After all, if you do shoddy work or are difficult to work with, nobody will refer you to their friends and family regardless of how attractive your referral program is. So, be the best roofing contractor you can be. Deliver results that exceed your clients’ expectations and follow it up with unbeatable customer service. Sometimes, just being a trustworthy contractor who produces exceptional workmanship is enough to get people talking positively about your business.

Boost Sales with Exclusive Roofing Leads from a Provider Who Knows Your Business

No roofing company can have enough leads, whether they are word-of-mouth referrals, organically produced leads, or purchased leads. But what is most important is that the leads need to be good quality, because the higher a lead’s quality, the higher the odds of that lead converting.

This is why RGR Marketing specializes in providing roofing contractors with exclusive access to high quality roofing leads that have been verified and scrubbed. Our roofing leads are highly targeted and curated based on your unique target demographics, so they can help you grow your business for less money and in quicker time.

At RGR Marketing, we also have more than 20 years of experience serving home improvement and roofing contractors like you. We understand your business, your market, and your customer, and we use that experience to ensure the leads you get are primed to help you succeed.

Partner with RGR Marketing today and get greater value and better resultsout of your purchased leads.

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Get More From Your Roofing Installation Business's Marketing

Create a Referral Rewards Program

Send Personalized Emails

Engage With Your Audience on Social Media

Encourage Client-Generated Content

Include Your Referral Program in Your Website Design

Keep It Simple

Exceed Your Clients’ Expectations

Boost Sales with Exclusive Roofing Leads from a Provider Who Knows Your Business

Start making more
money today!

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Contact Us

Get More From Your Roofing Installation Business's Marketing

Create a Referral Rewards Program

Send Personalized Emails

Engage With Your Audience on Social Media

Encourage Client-Generated Content

Include Your Referral Program in Your Website Design

Keep It Simple

Exceed Your Clients’ Expectations

Boost Sales with Exclusive Roofing Leads from a Provider Who Knows Your Business

Start making more money today!

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