How to Help Residential Solar Prospects Navigate Sticker Shock of Solar Panel Pricing

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November 1, 2022 | By RGR Marketing Blog

What to Do When Solar Panel Pricing Is the Hang-up in Your Sale Process

By and large, solar is a product that offers far greater rewards than risks. But a lot of homeowners remain hesitant to adopt solar because like any major home improvement, it is a big financial investment and sticker shock can get in the way of a sale.

As a result, cost is a concern that every solar installer will have to help their prospects overcome if they want to make the sale. Luckily, there are a variety of ways you can do this. From highlighting solar’s value proposition to providing your prospects with more information about financing their investment, here are some of the most effective ways to help your residential solar prospects navigate the problem of sticker shock when discussing solar panel pricing.

Optimizing Solar’s Value Proposition

The biggest question on most solar prospects’ minds is – is the cost of solar worth it? The answer to this question is obviously “yes,” but in order for your prospect to get to that level of awareness, you need to drive home solar’s value proposition.

The single most powerful value proposition of solar energy is that it can reduce the prospect’s electricity bill by 50% or more, depending on the size of their system. If they include battery storage, they can realistically disconnect from the grid altogether. They can enjoy a more comfortable life of uninterrupted, dependable electricity even when storms or regional blackouts cause their neighbors to lose power.

The energy that solar panels produce is clean and sustainable, unlike the energy they currently receive from the grid. And it’s important for the prospect to know that their investment in solar is sound because most solar panels are designed to last for 30 to 40 years with minimum maintenance.

While it may not be a fun topic to discuss with a prospect, the reality is that we live in an age where most experts agree that the nation’s electrical grid would be the most likely target of a foreign country’s act of war against the U.S. So, being energy independent is arguably more important now than ever.

Solar Increases a Home’s Value

Solar panels instantly raise the market value of a home by an average of four percent, but in some states, like New Jersey, it can be as much as almost ten percent! So, in New Jersey, installing a $25,000 solar system on a $250,000 home will essentially provide a nearly 100% return on the investment.

In fact, not only do solar panels help homes sell for more, but they also help sell the home faster because solar energy is high up on most buyers’ wish lists when shopping for new homes. This alone makes the financial investment on a solar system worth it for those considering selling their homes in the future.

Solar Practically Pays for Itself

Solar is a product that helps save the prospect a lot of money every month in the form of lower energy bills. While they will have a monthly payment if they choose to finance their solar installation, the amount that they save on their energy bill can instead be put toward their solar payment and this can greatly reduce the amount that’s really coming out of your pocket. In essence, the system pays for itself.

In fact, it takes the average solar system just eight to nine years to pay itself off, after which the prospect will enjoy substantially lower, or even non-existent, energy bills for the next two to three decades.

Financing Makes Affording Solar Easier

Today, lenders offer a wide range of different solar financing solutions to help homeowners install solar on their homes. From specially designed home improvement loans and low interest personal loans to home equity loans and home equity lines of credit, homeowners can now install solar without having to cover the sizable installation cost upfront. Financing allows them to enjoy the convenience and simplicity of a low monthly payment, much of which that may even be covered by the savings they get from their solar panels.

Purchase Targeted Solar Leads from RGR Marketing

Another way to get around solar’s sticker shock is to nurture hot solar leads who are already very close to making their buying decision. Purchasing solar leads from RGR Marketing provides solar installers with up-to-date contact information for prospects who have shown recent and increased interest in solar. We then curate your lead list based on your unique target demographic, so you can get right to work nurturing your leads down your sales funnel.

We verify all our leads for accuracy and scrub them to remove any duplicates, incomplete profiles, or invalid information. With 20-plus years of experience serving solar marketers, we’re the lead generation firm solar professionals trust.

Partner with RGR Marketing today to get exclusive access to highly targeted solar leads that will improve your sales conversion rates.

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What to Do When Solar Panel Pricing Is the Hang-up in Your Sale Process

Optimizing Solar’s Value Proposition

Solar Increases a Home’s Value

Solar Practically Pays for Itself

Financing Makes Affording Solar Easier

Purchase Targeted Solar Leads from RGR Marketing

Start making more
money today!

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What to Do When Solar Panel Pricing Is the Hang-up in Your Sale Process

Optimizing Solar’s Value Proposition

Solar Increases a Home’s Value

Solar Practically Pays for Itself

Financing Makes Affording Solar Easier

Purchase Targeted Solar Leads from RGR Marketing

Start making more money today!

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