How the Best Solar Installers Generate More Effective Leads

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September 8, 2021 | By RGR Marketing Blog

Solar Installers Often Have the Best Lead Gen Techniques

Generating effective leads for your solar business can often be like an entirely separate business in and of itself. Because it takes so much skill and attention to detail to get it right, it has even been called an art. As a result, having the skills necessary to generate not just leads, but high-quality leads, is something that every solar installer needs to be able to learn if they want to maintain consistent growth in their highly competitive market.

Ready to get started? Here are the top six techniques used by the best solar installers to generate more effective leads.

#1: Choose Educating Over Selling

Selling to consumers doesn’t work the same way today as it once did in years past. Modern consumers are so inundated with advertisements that the same old tricks don’t necessarily work anymore. In fact, people are so tired of being sold to that according to Hubspot’s marketing stats for 2021, four out of five people leave a webpage because of a pop-up or ad.

So, instead of pushing ads to your audience, give them valuable information that will help them learn more about solar, its benefits, and how it works. When you provide your audience with free, meaningful content, you will be building trust in your brand, engaging with prospects, and generating higher-quality leads.

#2: Create a Strong Referral System

Like most service industries, solar relies largely on word-of-mouth referrals. Happy customers tell their friends, so use this as a means of generating more actionable leads. Create a referral system that not only encourages your customers to share your information, but also rewards them every time one of their referrals converts to a sale. Just imagine how much more a satisfied client would tout your name to their neighbors if they knew they could earn $100 for every one that goes solar.

#3: Optimize Your Online Presence for SEO

Everything you post online to your website or blog, or even on your social media channels, should utilize SEO keyword research to help ensure your posts show up in the search engine results. Optimizing your online presence is an essential part of creating and maintaining a successful digital marketing campaign, so this step should not be overlooked.

#4: Create Content for Your Unique Target Customer

While all solar installers technically work in the same industry, the customers they target might not always be the same. For example, one solar company may target commercial properties while another might work predominantly with homeowners in million-dollar neighborhoods. To generate the leads that work best for your business, you need to know who your target customer is and then create your content and marketing materials to speak directly to them.

#5: Design a User-Friendly Website

Your website says a lot about you. If your site is disorganized, filled with misspelled words, congested with pop-ups, and generally unpleasant visually, then your visitors won’t stick around long. Make sure your website not only looks clean and professional, but also easy to navigate regardless of whatever device your audience might be using. With potentially up to 60% of your traffic coming from mobile users, your site needs to be mobile-friendly and fast-loading on both Wi-Fi and cellular.

#6: Be More Active on Social Media

Your website serves as the backbone of your inbound marketing, but to build your online presence successfully, you need to be interacting with your audience where they spend most of their time – on social media. For you to use social media to its fullest, you first need to determine which social media platform your target customer prefers most and then start building your presence on it by posting entertaining and informative content that engages your audience.

Commit to updating your social media channels at least two or three times a week and feature both your own content as well as relevant content from other local businesses and solar news sites. Maintaining your social media presence will be instrumental in helping your brand establish an identity and make it be the first name your audience thinks about when they need to find a trusted source for solar information.

RGR Marketing Can Provide You With High-Quality Solar Leads to Get You Started

Attracting high-quality solar leads can take time to perfect. In fact, it can take weeks to months before you start seeing the fruits of your labors. Purchasing highly targeted solar leads from a reputable provider, like RGR Marketing, can help keep your sales team nurturing prospects while your organic lead generation strategy matures.

RGR Marketing has been providing solar professionals with the leads they need to grow for more than 20 years. We understand the unique intricacies of solar marketing. When you partner with RGR Marketing, the leads you receive are verified for accuracy, fully scalable, and easy to integrate into just about any lead management system. Stop wasting time and resources selling to dead-end leads, get accurate, high-quality leads from a provider that specializes in solar – RGR Marketing.

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Solar Installers Often Have the Best Lead Gen Techniques

#1: Choose Educating Over Selling

#2: Create a Strong Referral System

#3: Optimize Your Online Presence for SEO

#4: Create Content for Your Unique Target Customer

#5: Design a User-Friendly Website

#6: Be More Active on Social Media

RGR Marketing Can Provide You With High-Quality Solar Leads to Get You Started

Start making more
money today!

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Solar Installers Often Have the Best Lead Gen Techniques

#1: Choose Educating Over Selling

#2: Create a Strong Referral System

#3: Optimize Your Online Presence for SEO

#4: Create Content for Your Unique Target Customer

#5: Design a User-Friendly Website

#6: Be More Active on Social Media

RGR Marketing Can Provide You With High-Quality Solar Leads to Get You Started

Start making more money today!

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