How Solar Installers Can Successfully Market Their Business on Instagram

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December 8, 2022 | By RGR Marketing Blog

Using Instagram for Solar Marketing Efforts

Digital marketing should be an integral part of any solar installer’s marketing strategy. After all, this type of marketing is not only very affordable, but it can be customized to reach your target customer, thus maximizing its ROI.

One of the most impactful ways that you can harness the power of digital marketing for your solar business is by using Instagram. Instagram’s visually driven format allows your audience to see what solar is all about. It also provides visual proof of your workmanship, quality, and commitment to your customers’ satisfaction.

If you want to get the most value out of marketing your solar business on Instagram, then here are some of the most important things to keep in mind.

What to Do Before You Begin Marketing on Instagram

Successful use of Instagram for solar marketing purposes relies on much more than simply posting pictures. Before you begin, you should have a set of goals that you want to reach. You should also analyze your past sales and create comprehensive buyer profiles for those who make up your ideal customers.

Research competitors who are already on Instagram to see what type of content they’re sharing and how they interact with their audience. Lastly, create a schedule, so you can post and comment regularly. This will allow your audience to know what and when to expect your content to post. Typically, companies that market on Instagram post five or six images or videos a week. You should also expect to undergo a trial-and-error phase until you find out which days and times of day give you the best exposure and engagement.

Create a Strong Instagram Profile

Instagram’s profiles have a 150-character limit on their description, so be prepared to make the most out of it. Your profile should convey key information about your solar business without it sounding "salesy." Your profile should be interesting and informative and presented in your unique “voice.” Use hashtags and emojis to help get your message across.

For your profile image, it is best to use a version of your company logo. Just make sure it is fully visible in Instagram’s circular profile window. Your Instagram name and username should be your business name, or a variation of it.

Start Posting

Now it is time to start posting. When posting, try to use images that are 1024 x 1024 pixels. This will allow your photos to look crisp and clear on all devices. Share photos that are unique, attention-grabbing, and exhibitive of your brand’s personality. Use hashtags to make sure your posts show up when users perform certain searches. To help avoid cluttering up your post’s copy with hashtags, include them in the comment section.

If you want to post videos about solar power, then keep in mind that Instagram places a one-minute limit on videos. Videos are great for sharing things like customer testimonials, product reviews, before and after examples, and so much more.

Most importantly, the content you create needs to be high-quality and unique. There’s a lot of competition out there, so you need to give users a reason to hit that “FOLLOW” button.

Build Your Audience

Building an audience on Instagram doesn’t happen overnight, but there are some things you can do to help attract more followers. For starters, find out which Instagram users and brands your target audience follows and start commenting on their content. Monitor popular industry hashtags and make comments on posts that include them. Pay attention to the users who are also commenting and having discussions and follow them.

As your Instagram channel starts to build its audience, respond to comments and mentions quickly and directly. Do not use automated replies. You want to build authentic and meaningful relationships with your audience and that only happens with good engagement.

Supplement Your Instagram Marketing with RGR Marketing’s Solar Leads

Digital marketing using Instagram and other social media platforms works great for solar installers, but as stated earlier, building an audience that turns into leads takes time. To help maintain growth during that time, many solar professionals turn to RGR Marketing for high-quality solar leads.

Purchasing leads from RGR Marketing puts your business in contact with prospects who have shown recent increased interest in solar. These are called “hot” leads because these homeowners have already done a substantial amount of their own research and are close to making their purchasing decision.

At RGR Marketing, we also verify our solar leads for accuracy and scrub them to remove any duplicates, incomplete profiles, or invalid information. This saves your sales and marketing teams valuable time and resources that can be better spent elsewhere.

Partner with RGR Marketing today and take advantage of our 20-plus years of experience serving the solar industry. Our targeted solar leads can help your solar installation business grow.

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Using Instagram for Solar Marketing Efforts

What to Do Before You Begin Marketing on Instagram

Create a Strong Instagram Profile

Start Posting

Build Your Audience

Supplement Your Instagram Marketing with RGR Marketing’s Solar Leads

Start making more
money today!

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Using Instagram for Solar Marketing Efforts

What to Do Before You Begin Marketing on Instagram

Create a Strong Instagram Profile

Start Posting

Build Your Audience

Supplement Your Instagram Marketing with RGR Marketing’s Solar Leads

Start making more money today!

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