How Should Your Window Replacement Clients Calculate the ROI?

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October 11, 2023 | By RGR Marketing Blog

Educating Window Replacement Clients on the Value of New Windows

While most homeowners choose to replace their old windows for reasons like improving the energy efficiency of their homes or simply having nice, clear views again, there remain some who do so strictly for increasing the value of their homes. For these homeowners, a lot of their decision boils down to how much a return they can get on their investment.

In this post, you will learn how to help your window replacement clients calculate the ROI on their projects, so they will have a better understanding about how much value this job will add to their homes.

What is the ROI for Window Replacements?

A window replacement project can sometimes be a hard sell for some homeowners if for any other reason than replacing the windows might not be as visually noticeable as other renovations. But this doesn’t mean it comes without benefits.

One of the biggest benefits is that window replacements offer one of the highest ROI percentages among all home renovation projects, coming in at an estimated 85%. This is pretty impressive, especially when you consider that replacing the roof is a much larger job, yet it yields an average ROI of 75%.

But as with any home improvement project, there is no set standard for how much of their investment your client will recoup. This is why it is important for you to help your client calculate their replacement window ROI based on their specific project details.

Replacement Windows Costs Analysis

Replacement windows can range in price anywhere from $150 to more than $800 per window, depending on a wide variety of factors, such as brand name, frame material, type of glass used, and style of window being installed, among others. Likewise, installation costs can also vary depending on the type of windows being installed, typically running anywhere from $350 to over $750 per window.

Since most homes feature more than one type or size of window, this can have a big effect on the total overall cost of the project.

Calculating the ROI on Window Replacements

When your client hears that window replacements deliver an average ROI of 85%, odds are they aren’t going to know what that means. So, it’s up to you to educate them. An ROI of 85% means that they will recoup the amount that they spent on the window replacements plus 85% more in their home’s market value.

Here’s a basic example of how it works:

A client wants to replace all ten of the windows on their home with brand new double-hung windows costing $250 each. This equals $2,500 for just the windows. If you charge $200 per window for installation, then this adds another $2,000 to the job, bringing it to $4,500 before taxes and such. If the job has an ROI of 85%, then you take the 4,500 and multiply it by 0.85 to get 3,825. Lastly, add 4,500 and 3,825 to find out approximately how much the home’s market value will increase by, which in this case would be $8,325.

ROI Isn’t the Only Benefit From Replacement Windows

If for whatever reason your client isn’t impressed with the ROI on their window replacement, then you should remind them that first, window replacements have one of the highest ROIs of all the home improvement projects, and second, that new windows provide so many other benefits than just a high return.

Some of the other ways that a homeowner can benefit from replacing their windows can include:

Improves the home’s curb appeal
Improves the home’s energy efficiency
Improves visual clarity and brings the outdoors in
Increases the amount of natural light in the home
Complements the home’s landscaping
Keeps the home on-trend

Get the Replacement Windows Leads You Need With RGR Marketing

Window replacements can be very lucrative jobs for home improvement contractors. These projects aren’t as involved as replacing a roof or building a new deck, and thanks to its tremendous ROI, your clients can be extremely satisfied by the results.

But finding homeowners who are interested in having their windows replaced isn’t always easy. That’s where RGR Marketing can help.

RGR Marketing can provide contractors with exclusive access to high-quality home improvement leads who have shown recent increased interest in having new windows installed on their homes. We have more than 20 years of experience working with home improvement companies like yours, so we understand your industry and your target customer.

Partnering with RGR Marketing provides you with specific window replacement prospect leads that have been verified and scrubbed to help ensure that your leads are accurate and complete. We take this extra step because it helps our clients enjoy the highest return on their purchased lead investment.

RGR Marketing is committed to helping your home improvement business grow. Partner with us today to find out how our window replacement leads can open up new avenues for your business!

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Educating Window Replacement Clients on the Value of New Windows

What is the ROI for Window Replacements?

Replacement Windows Costs Analysis

Calculating the ROI on Window Replacements

ROI Isn’t the Only Benefit From Replacement Windows

Get the Replacement Windows Leads You Need With RGR Marketing

Start making more
money today!

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Educating Window Replacement Clients on the Value of New Windows

What is the ROI for Window Replacements?

Replacement Windows Costs Analysis

Calculating the ROI on Window Replacements

ROI Isn’t the Only Benefit From Replacement Windows

Get the Replacement Windows Leads You Need With RGR Marketing

Start making more money today!

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