How Much Should Your Bathroom Remodel Company Spend on Marketing This Year?

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March 27, 2024 | By RGR Marketing Blog

Developing a Marketing Budget for Your Bathroom Remodel Company

In the past, a bathroom remodel company could find a reasonable amount of business simply by buying an ad in their local Yellow Pages, in part because the bulk of their work tended to come from word of mouth referrals. But these are different times. Today, not only are there dozens of different companies competing for the attention of homeowners in the same area, but how these homeowners find and compare contractors has also changed.

For a modern bathroom remodel company, having an effective marketing strategy has become a standard part of running the business. And for many such companies, it can be surprising to discover just how much good marketing costs.

In this post, we’ll take a closer look at how much you should expect your bathroom remodel company to spend on marketing this year.

How Big Is Your Bathroom Remodel Company?

For most businesses, the size of the company impacts how much money can or should be spent on marketing. According to The Small Business Association, companies with revenues under $5 million should spend roughly 7% to 8% of their revenue on marketing.

However, this number can also vary by industry. For example, for an established generalized home remodeling company, spending between 3% and 5% of their revenue on marketing is often enough. But those that offer specialized services, such as in the case of a company that only does bathroom remodeling projects, should expect to spend as much as 12% of their revenue on marketing.

Why Home Improvement Companies Need Marketing

There’s no denying that word of mouth referrals still provide a lot of fuel to bathroom remodelers, but what will happen in the event you complete a few projects and the homeowners don’t know anybody else who could use your services? Your leads will dry up.

Having an established marketing strategy will help ensure that your business is reaching those who are interested in having their bathrooms remodeled. Plus, the sooner you start marketing, the better off you’ll be because successful marketing is often a case of trial and error. It can take time before you find the ideal message and delivery system for your business’s marketing needs.

What Are the Best Ways for a Bathroom Remodeler to Spend Their Marketing Budget?

In addition to paying your marketing team salaries and providing them with training you will find there will be a number of different marketing tools competing for your budget’s dollars. Some of the best ways to put that money to use include:

Company website with local SEO
Social media marketing
Paid ads / PPC ads
Branded apparel
Signage
Truck wraps

There is No One-Size-Fits-All Marketing Solution

Determining how much you should spend on your company’s marketing isn't a one-size-fits-all answer. It depends on several different factors that are unique to your company, including your company's revenue, goals, target audience, and the specific dynamics of your industry.

It is also important to remember that it is not just the amount you spend on your marketing, but how effectively you use it. Invest your marketing dollars wisely using a mix of digital and traditional marketing strategies. Pay attention to industry trends. Customize your approach to best suit your unique audience. By following these tips, your marketing budget can yield exceptional returns, regardless of your budget’s size.

Purchase Bathroom Remodel Leads and Enjoy a Lower Cost Per Lead

Another option to keep in mind is using part of your budget to purchase bathroom remodel leads from a reputable lead generation firm. Purchasing leads provides you with exclusive access to homeowners who have shown recent increased interest in home renovation projects, and this can greatly reduce the amount of time your sales team spends trying to convert leads into clients.

At RGR Marketing, we have been providing home improvement contractors with high quality leads for more than 20 years. Our leads are not only highly targeted and local based on your ideal demographics, but they’re also scrubbed and verified before you get them, thus reducing your overall cost per lead and maximizing your ROI.

If you want to enjoy more success in 2024, then partnering with RGR Marketing is a great place to start. Let us use our expertise in lead generation to provide you with the quality leads you need to lock down more bathroom remodeling projects.

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Developing a Marketing Budget for Your Bathroom Remodel Company

How Big Is Your Bathroom Remodel Company?

Why Home Improvement Companies Need Marketing

What Are the Best Ways for a Bathroom Remodeler to Spend Their Marketing Budget?

There is No One-Size-Fits-All Marketing Solution

Purchase Bathroom Remodel Leads and Enjoy a Lower Cost Per Lead

Start making more
money today!

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Developing a Marketing Budget for Your Bathroom Remodel Company

How Big Is Your Bathroom Remodel Company?

Why Home Improvement Companies Need Marketing

What Are the Best Ways for a Bathroom Remodeler to Spend Their Marketing Budget?

There is No One-Size-Fits-All Marketing Solution

Purchase Bathroom Remodel Leads and Enjoy a Lower Cost Per Lead

Start making more money today!

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