April 19, 2018 | By RGR Marketing Blog

Finding the Magic Marketing Formula for Solar in California

A year ago, the LA Times published an article warning solar installers that the long solar boom in California might be showing signs of tapering off. We’ve weathered an interesting year since then, and if anything is clear it’s that solar installers will continue to have to fight for their piece of the California solar installation pie.

According to projections from Green Tech Media, the Trump tariffs on imported solar cells and other factors will contribute to create a likely 11% decrease in residential installations in the year to come. As California has represented the largest portion of the U.S. residential solar market, it stands to reason that California will be hit the hardest.

So, with that in mind –

  • What will you be doing to make your California solar installation more competitive?
  • How will you be using the power of marketing to continue to drive your portion of sales?
  • How will you use social media, content marketing, ads, and direct marketing to make sure that 11% decrease comes out of your competitors’ share of the market and not yours?

Many will simply look to minimize losses and ride out this rocky time. Others will innovate and use the power of marketing to find opportunities in a challenging time – this article is for the second group of solar installation professionals.

Strategy—The Basics

Your future solar customers are still out there, though many will shy away from solar installations, waiting for the prices to go back down. They’re best left out of your plans anyway.

For now, concentrate on the passion of the ones that are still in it for ethical and emotional reasons. For them, price is a secondary concern. Solar is the right choice, a sustainable choice, and the right people will become customers for those reasons – now, or whenever they are prompted to.

The question is, how will you reach them?

If you aren’t currently working from a marketing plan, you will want to get serious about drawing one up that relies on the basics, at the very least. You’ll want a balanced strategy, one that has a solid mix of direct marketing, content and social media marketing, and advertising and mobile strategies.

If you aren’t in a position to get up to speed quickly or don’t have the time to devote to building your business through the execution of a solid solar marketing strategy, consider hiring an individual or an outside service to handle it for you.

Solar Marketing in CA: A Necessary Expense

Given the trends over the last year and the projections for the California solar installation market for the year to come, investing in the design and execution of a multi-faceted marketing strategy just makes good business sense.

If you’ve been waiting to have the time to devote to marketing your business, or have held off on making the investment because you had more customers than you knew what to do with, take the time and make the investment now.

Get in front of the trend and be ready to capture as much of the declining market as you can. And while you’re at it, why not consider purchasing high quality California solar leads from RGR Marketing? As part of a comprehensive marketing strategy, buying exclusive leads will help to boost your business ahead of the competition in a market that may very well be shrinking.

Contact Us

Get started with free* leads.
Call us at 310-540-8900
Don’t take our word for it—find out for yourself how good our leads are and what a difference working with us can make.
Call us at 310-540-8900 or fill out the form below and we’ll tell you how you can get high quality leads for free*.
I authorize ReallyGreatRate, Inc. to communicate with me via email.
* Get up to 10% free leads on your first order!

Let's talk

Start making more money today

Mortgage

Solar

Home Improvement

  • I authorize ReallyGreatRate, Inc. to communicate with me via email.