Motivating First-Time Home Buyers | Marketing to First-Time Home Buyers

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September 10, 2019 | By RGR Marketing Blog

How to Beat the Ups and Downs of the Housing Market

If you have been a mortgage broker for any length of time, you have experienced the ups and downs of the housing market. One thing that you can take solace in, even in hard times, is that there will always be new first-time homebuyers out there. The only issue is how difficult will it be to make that deal?

So, what strategies can you adopt so that even when times are tough, you can still issue your share of mortgages to first-time buyers? While no marketing strategy is guaranteed when it comes to motivating people to buy a home, here are some tried and true strategies based on the tendencies and realities that first-time homebuyers have – use these to your advantage.

How Do I Market to First-Time Homebuyers?

Not every first-time homebuyer is exactly the same, but many of them share some important commonalities. They are usually:

Young
Inexperienced when it comes to real estate
Thinking about their future

So, with these things in mind, what is the best approach to get them interested and ready to talk to you about a mortgage?

1. Make Sure Your Mortgage Business Has a Strong Digital Presence

Everyone, especially younger people, find just about everything using the Internet these days, and that definitely includes homes and mortgages. When people start looking for their first home online, you want them to find you before anything else. That means you need a strong online presence.

Naturally, you need a website for your mortgage business, but more to the point, just having one isn’t enough anymore. Your website has to be well-designed so that visitors know exactly what you are offering, why they should choose you, and how easy you will make it for them to get a mortgage.

If you can make the process less intimidating, you ultimately make it more likely that they will be ready to take that next step.

2. Educate Your Potential Home Buying Customers

In addition to an attractive website, you are also going to have to have full coverage on the most appropriate social media chancels. Chances are strong that you’ll want a Facebook page, a Twitter page, Instagram, Yelp, YouTube, Pinterest, and maybe more.

Many of these pages will include pictures of some of the beautiful homes people can buy with their first-time mortgages. But you’ll need more content than that. What will it be? Informative content is the answer!

Populate these pages with articles and videos answering all the most important questions that first-time homebuyers may have, like “How does the process of applying for a mortgage work?” “What does it mean to be pre-approved?” “How does my credit score affect my mortgage loan?” as well as whatever else you can think of.

Posting relevant and valuable information like this can demystify the process and make potential buyers feel better about moving forward. Naturally, you’ll want to make sure it all links back to a way they can contact you to discuss a mortgage loan.

3. If Mortgage Clients Won’t Come to You, Go to Them Instead

As popular as the digital world has become, there’s still room in the mortgage game for good old-fashioned legwork. With this in mind, take the time to visit places where people considering buying their first home are likely to be.

This can include college graduations, apartment complexes, or wedding expos. Post up flyers, set up a booth to give out information, or just walk around and shake some hands. You may get to some people who hadn’t even realized that they were thinking about buying a home. Once you put it in their head, though, they’ll know who to go to when they’re ready.

The fact that they meet you early in the process can give them more confidence that they can move forward, secure in the knowledge that they know where to go for their mortgage loan when the time is right.

Ready to jumpstart your mortgage business right now? Pick up the phone or send an email to RGR Marketing today, and buy high quality mortgage leads for your business today. Fill your pipeline with qualified leads, and improve your bottom line in a hurry.

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How to Beat the Ups and Downs of the Housing Market

How Do I Market to First-Time Homebuyers?

1. Make Sure Your Mortgage Business Has a Strong Digital Presence

2. Educate Your Potential Home Buying Customers

3. If Mortgage Clients Won’t Come to You, Go to Them Instead

Start making more
money today!

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How to Beat the Ups and Downs of the Housing Market

How Do I Market to First-Time Homebuyers?

1. Make Sure Your Mortgage Business Has a Strong Digital Presence

2. Educate Your Potential Home Buying Customers

3. If Mortgage Clients Won’t Come to You, Go to Them Instead

Start making more money today!

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