Helping Customers Decide on the Right Solar System for Their Needs

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May 8, 2018 | By RGR Marketing Blog

Educate Your Solar Customers and Build Trust

Making the leap to solar isn’t always an easy decision for some households. Since solar is relatively young in the residential market, it can be difficult for homeowners to change from an energy system they have known all their lives. Another hurdle is a customer who has misconceptions about how solar systems work, their cost and savings, and the work on their home that needs to be done to accommodate the panels.

This is where the solar sales professional comes in. It is the job of the sales professional to help the customer become more familiar with solar, so they will be comfortable with their decision to purchase it. From explaining how it works and the amount of potential savings a customer can enjoy to helping the homeowner select the right solar system for their needs, the solar sales professional needs to educate the customer to build trust.

Here are some tips to help your sales team assist customers in choosing the right solar system for their energy needs.

Review the Customer’s Past Energy Bills

Before visiting the customer, request that they download their last years’ worth of energy bills, so you can see how much energy they consumed over the last twelve months. This will give you a guideline as to how big a solar system will be required to meet their usage needs.

Explain to the Customer How Much Energy a Solar System Can Produce

One of the most common questions potential clients ask is, “How many solar panels will I need?” You can give the customer the number, but if you explain to them why that number is what it is, then you will start earning their trust.

For instance, if you have determined that the customer needs a 10kW solar system, then should let them know that size system requires 40 standard-efficiency solar panels, which produces a little more than 14kWH. This will help you break down the cost for the customer because now they’ll know how many panels are needed based on their past energy consumption.

Discuss Solar Panels vs Roof Size

Just because a home needs 40 solar panels don’t mean that its roof can accommodate them all. In the example above, for the home to fit 40 standard solar panels, its roof would need to be at least 508 sq. ft.

If the homeowner wanted to save money by choosing economy panels, then she will need more panels to do the same job and her roof would need to be 612 sq. ft. Or, if she wants premium panels, which are smaller, then her roof would only need to be 448 sq. ft.

Break Down Average Energy Consumption by Appliance

Having 40 solar panels installed on the roof can be daunting to a customer. But, one way to overcome this is by explaining to them how much energy each major appliance in the home uses and how that correlates to the number of panels required.

For instance, running the refrigerator alone requires two solar panels. If the home has a central air conditioner, then it needs three more. Now factor in the oven, the lights, the microwave, the dishwasher, clothes washer and dryer, televisions, computer equipment and peripherals, cell phone charging ports, and more, and you can show the customer why that number of panels is necessary.

The More a Potential Solar Customer Knows, the Higher the Odds of Securing a Purchase

There’s so much information out there for potential customers to read, but until they get the facts from you, they’ll continue to remain on the fence about going solar. So, use the time you have with them to educate them about their solar needs, and back up your recommendations with facts and figures. Your customer will be able to tell if you’re being honest with them and once that trust is established, you’re on your way to converting that sale.

Looking to increase the odds of closing more solar customers? Your sales team needs you to go to bat for them: when you buy high quality, exclusive solar leads from RGR Marketing, you’ll dramatically improve your chances of success, closing more deals and increasing your company’s bottom line. Ready to get started?

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Educate Your Solar Customers and Build Trust

Review the Customer’s Past Energy Bills

Explain to the Customer How Much Energy a Solar System Can Produce

Discuss Solar Panels vs Roof Size

Break Down Average Energy Consumption by Appliance

The More a Potential Solar Customer Knows, the Higher the Odds of Securing a Purchase

Start making more
money today!

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Contact Us

Educate Your Solar Customers and Build Trust

Review the Customer’s Past Energy Bills

Explain to the Customer How Much Energy a Solar System Can Produce

Discuss Solar Panels vs Roof Size

Break Down Average Energy Consumption by Appliance

The More a Potential Solar Customer Knows, the Higher the Odds of Securing a Purchase

Start making more money today!

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