Buying Aged Foreclosure Leads | Benefits of Purchasing Aged Foreclosure Leads

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July 18, 2014 | By RGR Marketing Blog

Information on Purchasing Aged Foreclosure Leads

Fresh foreclosure leads can be an effective means of adding prospects to your pipeline, but aged foreclosure leads have their advantages, too. One might think that purchasing aged leads would be a poor investment, but the opposite is often the case.

When you purchase fresh foreclosure leads, you’re typically in competition with a wide array of other businesses, much like yours. They’re likely trying to reach the very same prospects you’ve purchased access to via email, direct mail, and telephone.

Your prospects may also be contacting your competitors directly, even if you’ve purchased exclusive leads, which can make closing deals much more challenging.

It’s overwhelming for your prospects, too. Foreclosure is not a fun process, and chances are strong they’re going to be quite stressed out when you finally do get in contact with them. If they’ve already heard from several of your competitors within a period of hours, they might not have the energy to consider, or even listen to your offer.

Aged Leads Might Mean Less Competition

When dealing with aged leads, the competition tends to be less fierce. Aged leads are prospects that, for whatever reason, have not yet enlisted the services of a foreclosure defense firm. Perhaps they haven’t found one that they feel will best represent their interests. Whatever the case may be, aged leads have the potential to generate profits for your foreclosure defense business.

Purchasing aged leads is a smart way to supplement your existing sales pipeline. They’re less expensive than fresh, exclusive leads, so they make it easier to control your marketing spending.

Aged Leads: Potential Benefits for Your Sales Team

Their low cost also makes them ideal for green salespeople. Pursuing aged leads gives them the opportunity to gain experience before handling more costly leads. Handing fresh, expensive leads over to your newest team members may, in the end, represent a sizable risk for your business.

Buying aged leads can help keep your lead pipeline from running dry. The last thing you want is to have your sales team sitting around with nothing to do. An idle sales team costs your business money, and leaving your employees with limited earning opportunities leads to low morale, and high turnover.

Aged foreclosure leads give hardworking salespeople the chance to earn more money, not just for themselves, but also for your business, and at a lower opportunity cost.

Types of Aged Foreclosure Leads

There are several types of aged foreclosure leads available. Aged leads generated online are sought after by many businesses in the foreclosure defense industry, because they tend to include the most information. Having several ways to contact a prospect increases the odds of that lead performing.

Direct mail leads are those potential customers that responded to a targeted mailing by calling in to the sender. These leads tend to offer strong close rates, so they’re quite desirable to foreclosure defense firms. When available, they tend to go in a hurry.

Aged TV foreclosure defense leads tend to provide less information about the prospects they’re generated by, but they have the advantage of being less hotly contested when compared to online leads. For companies seeking to limit competition, TV leads are a smart choice.

Aged live transfer leads have already been scrubbed and qualified before being warm-transferred to a foreclosure defense specialist, and that adds to their value considerably. They may not have found exactly what they were seeking with the competition, but many are still in the market for foreclosure defense services.

[Photo Via: Wikimedia Commons]

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Information on Purchasing Aged Foreclosure Leads

Aged Leads Might Mean Less Competition

Aged Leads: Potential Benefits for Your Sales Team

Types of Aged Foreclosure Leads

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