Has Your Solar Installation Business Captured the Local Market Yet?

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July 12, 2016 | By RGR Marketing Blog

Before You Go Nationwide, You Have to Conquer Your Hometown

These days, solar energy is a big business. Energy consumers from all walks of life are going solar in record numbers, and the ones in your local market are no exception.

As a solar installer, you’ve likely benefited from solar energy’s rising popularity. But if you’re like most local installers, you’re probably eager to have more sales prospects to work with.

The problem is that your solar company probably isn’t the only one in your area. There’s money to be made in solar panels, and it seems like a new solar installation business opens every day.

Your mission is to set your business apart from the competition, and the competition is fierce. So how can your solar installation company capture the local market?

Tailor Your Online Solar Content for Your Local Solar Market

When potential customers in your area search for solar installers online, they don’t just type “solar installers.” If they have any level of tech savviness, they probably add the name of your city in the search bar. After all, they don’t need to get in touch with solar installers 5 states away – they need somebody who can install solar panels locally.

Why does that matter to you? Well, you can improve your solar business website’s chances of being found by local prospects by creating content that will be relevant to the local market. For example, you might title a blog post “Top 5 Reasons to Go Solar in [Your Town Here].” Or, you might create an infographic showing average energy bill savings for local people who’ve gone solar. When you include testimonials, always include the customer’s location.

Filling your website with local references tells the search engines that your business is relevant to people looking for solar installers in your area. Because the goal of a search engine is to serve the most relevant content first, you can expect to see your website get a boost.

Build Local Recognition With a Uniform Solar Brand

When it comes to local marketing, your brand is one of your business’s most valuable assets. The more familiar potential customers become with your brand, the more they’ll grow trust your in business as a local authority for all things solar.

That’s why it’s so important to have a consistent brand image across multiple channels. The logos and colorways on your brochures, business cards, yard signs, print adds, and even your installation trucks should all match.

You may even want to consider giving your installers logo-ed shirts in the company colors. That way, whenever the locals see your crew at work, they’ll know exactly whom their neighbors have hired to install their solar panels, and that will help to build your brand’s credibility in the area.

Craft a Solar Message With Local Flavor

Most solar adopters have at least one thing in common: they like saving money. But while consumers in some markets have an aware that solar can offer substantial savings, that may not be the case in your area. And there may be other locally held misconceptions about solar energy, as well. People tend to think like their neighbors do, so you’d be wise to conduct some market research to learn more about local attitudes toward solar.

What works in other markets may not work in your area. Get to know your neighbors’ pain points and perceptions so you can tailor your messaging to read like friendly advice from one local to another.

Make the Papers With Solar Headlines

Depending on the size of your local market, there may not be a whole lot of newsworthy happenings. If that’s the case, then it should be relatively easy to get some press, which will enhance your business’s credibility and build local brand recognition. If you’re located in a larger metro, it may take more effort to make news, but it can still be done.

So how can you convince your local news outlets to give your solar business some free publicity? Do something newsworthy! Organize a charitable initiative. Participate in local environmental events. Offer to give a demonstration at your city’s home and garden show. Create relevant blog posts on trending solar-related topics. You never know – a local reporter might call you for an interview.

We’re Here to Help With Quality Solar Leads

You can capture your local solar market, but becoming a household name won’t happen right away. In the meantime, consider purchasing fresh, local solar leads from an established partner like RGR Marketing. And for every lead you close, don’t forget to put up a shiny new yard sign!

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Before You Go Nationwide, You Have to Conquer Your Hometown

Tailor Your Online Solar Content for Your Local Solar Market

Build Local Recognition With a Uniform Solar Brand

Craft a Solar Message With Local Flavor

Make the Papers With Solar Headlines

We’re Here to Help With Quality Solar Leads

Start making more
money today!

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Before You Go Nationwide, You Have to Conquer Your Hometown

Tailor Your Online Solar Content for Your Local Solar Market

Build Local Recognition With a Uniform Solar Brand

Craft a Solar Message With Local Flavor

Make the Papers With Solar Headlines

We’re Here to Help With Quality Solar Leads

Start making more money today!

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