Getting Your Mortgage Business Mobile: Tips to Capture More Mobile Business

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April 10, 2018 | By RGR Marketing Blog

6 Ways to Generate New Mortgage Leads Via Mobile Marketing

Mobile is the future of mortgage marketing. Think about it; how often are you away from your smartphone? How many times a day do you look at it? These days, smartphones are as integral in your day-to-day as your office is. You simply can’t get by without one.

Now, consider that your target audience feels the exact same way about their mobile devices as you do. People have become so addicted to their phones that mobile is the only way to go if you want to reach your audience.

So, how can you get your mortgage business mobile, and generate more leads in the process? Here are six easy tips to help you harness the power of mobile marketing for your mortgage business today.

Use Social Media

Keeping up to date with what’s happening on social media is one of the top reasons why so many people can’t put down their phones. Therefore, building a social media presence for your company is a must.

Start a company Facebook page, Twitter handle, and LinkedIn account and then begin posting relevant information to attract followers. Social media is the perfect outlet for making big announcements, offering limited-time specials, and more. And, when you interact with your audience in a positive way on social media, it helps build your online reputation and brand identity.

Make Your Mortgage Website Mobile-Friendly

Just because you have a website online doesn’t mean that it is mobile-friendly. Speak with your web designer and make sure your company website looks good on a mobile screen, is easy to navigate, and comfortable to use. When users visit websites that don’t take mobile into consideration on their phones, they are often left frustrated and unsatisfied. Make sure this doesn’t happen to your mortgage business.

Use the Right Keypad for the Field Type

Completing forms on a mobile device can be frustrating when the QWERTY keyboard always pops up instead of the numerical one when entering your phone number or birth date. It can often frustrate users so much that they simply stop entering information and move on to another site. Make sure your mobile site always provides the correct keypad for the field type and you’ll enjoy more completed forms.

Keep the Number of Form Fields Minimal

The beauty of mobile mortgage marketing is its convenience and speed. But, if you request too much information from your visitors, then you could be forfeiting these benefits. For instance, instead of having a form that asks for the user’s first name, last name, company name, email address, and phone number, trim it down by requesting three things – their full name, their email address, and their phone number.

This eliminates two fields. Just make sure you make the phone number an optional field because not everybody likes to give out their phone number.

Create Mobile-Only Marketing Strategies

Avoid using one strategy for all your online marketing. You should have one strategy for your website and a completely different one for your mobile visitors. The reason is because your mobile visitors have different needs than those who visit your site on a desktop or laptop.

Things need to be smooth, easy, and quick on mobile because users are often on the go, whereas someone who is visiting your site from their computer has more time to read and look around your site at their leisure.

Consider Mobile TV Ads

Thanks to technology, Wi-Fi Internet, and streaming services, smartphones have essentially become portable entertainment systems. Consumers can watch television right on their phones no matter where they are if they have a Wi-Fi signal. And, where there’s television, there’s commercials. This means that mobile TV advertising might be something you might want to consider.

When you’re brainstorming marketing strategies, you might not look at your mobile device as a possibility, but it is a powerful tool that can help increase your lead generation results. Don’t miss out on such an effective way to get your mortgage business recognized. Go mobile and you’ll be positioning yourself ahead of your competition.

Ready to supercharge your marketing efforts? Consider investing in your sales team the right way when you buy high quality mortgage leads from RGR Marketing, and boost your bottom line today.

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6 Ways to Generate New Mortgage Leads Via Mobile Marketing

Use Social Media

Make Your Mortgage Website Mobile-Friendly

Use the Right Keypad for the Field Type

Keep the Number of Form Fields Minimal

Create Mobile-Only Marketing Strategies

Consider Mobile TV Ads

Start making more
money today!

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Contact Us

6 Ways to Generate New Mortgage Leads Via Mobile Marketing

Use Social Media

Make Your Mortgage Website Mobile-Friendly

Use the Right Keypad for the Field Type

Keep the Number of Form Fields Minimal

Create Mobile-Only Marketing Strategies

Consider Mobile TV Ads

Start making more money today!

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