November 24, 2015 | By RGR Marketing Blog

How Mortgage Brokers Establish Credibility With Clients

 

It is tremendously difficult to overestimate the necessity for mortgage brokers to establish credibility with clients and lenders. Establishing credibility concretely and early in the process can help build trust with clients, and will lay the groundwork for a relationship that will have your clients prospecting for you in the years to come.

Building trust is easier said than done, though. Just how does a good mortgage broker go about establishing credibility early in the process? There are several best practices that you can onboard now to build your credibility with current and future clients. Read on for our list of four easy things you can do to establish trust with your mortgage clients.

1) Use Content Marketing to Build Trust Before You Ever Talk to Clients

One tremendously effective way to establish credibility and build trust with future clients is to establish yourself as a reliable source of information on the home-buying process. Through effective content marketing and social media posts you can set yourself up as the go-to mortgage broker in your community, building your authority and credibility with clients before your first meeting.

2) Keep the Lines of Communication Open

From the first moment you are in dialog with prospective clients, endeavor to present yourself as a ready resource for all their questions regarding the process of buying a new home. Do the absolute best you can to respond decisively and promptly to any question or concern they may have.

Buying a new home and dealing with lenders, agents, and brokers can be a very stressful experience for many people. Do your best to keep in mind that no matter how trivial or small a matter may seem to you, it most likely doesn’t seem that inconsequential to the client.

3) Offer Yourself as a Community Resource on the Home-Buying Process

The purchasing of a new home and everything that goes into it can be a very daunting subject for many homebuyers. Offering free community education classes can only help to establish your credibility with prospective buyers and the community you are hoping to do business in at large.

People trust those who have and present information in a clear and straightforward manner. Besides, educating your prospective clients cuts down on the amount of questions and concerns they will have later on.

4) Testimonials

Don’t be afraid to ask for and publicize your client’s good feelings about your service. When looking for new service providers, people trust word of mouth from friends, family, and colleagues above all else, but client testimonials come in a close second.

Taking the time to solicit and publish testimonials on your website and social media platforms will go a long way toward establishing credibility with potential new clients.

Establishing Credibility With Clients Doesn’t Need to Be Difficult

Getting your current and prospective clients to trust in you doesn’t have to be a major drag on your time or resources. Establishing yourself as an authority and patiently following up on client questions and concerns will soon have you swimming in testimonials and new business.

And speaking of new business, why not consider filling your sales pipeline with fresh new, high quality mortgage leads from RGR Marketing? Get in touch today, and we'll get your sales team ready to roll with exclusive leads that are the industry's best.

[Photo via: Whathouse]

Contact Us

Get started with free* leads.
Call us at 310-540-8900
Don’t take our word for it—find out for yourself how good our leads are and what a difference working with us can make.
Call us at 310-540-8900 or fill out the form below and we’ll tell you how you can get high quality leads for free*.
I authorize ReallyGreatRate, Inc. to communicate with me via email.
* Get up to 10% free leads on your first order!

Let's talk

Start making more money today

Mortgage

Solar

Home Improvement

  • I authorize ReallyGreatRate, Inc. to communicate with me via email.