Explaining the Costs and Benefits of Going Solar to Your Prospects

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January 20, 2021 | By RGR Marketing Blog

Solar Topics at the Front of Your Future Prospects' Minds

There are two things a solar installer needs to be able to convey to their prospects above all else – the costs and benefits of going solar. These two topics are always at the forefront of your prospects’ minds because they deal with the real-world financial aspect of having solar installed. Your prospects want to know how much going solar will cost them, and how much money they will be able to save by doing so.

In this guide, you’ll learn what points to highlight that will help make your prospect’s decision to go solar all the easier for them.

Tackling the Issue of Solar Costs

Going solar is viewed by most prospects as an expensive purchase, and for the most part they would be right in that regard. After all, a solar installation consists of highly advanced technological equipment being installed by well-trained professionals.

For many, getting over the upfront cost of going solar is one of the primary hurdles a solar installer needs to help them with. Luckily, there are several ways to do this.

For starters, you can share with them the money-saving benefits that going green will deliver to the household, which we will go over a little later. You can also explain how leasing the solar system might be a suitable option because it can help them achieve their goal of energy independence without the steep upfront cost.

Another important topic you should discuss with your prospect is the eventual loss of the federal tax incentive program, which goes away after 2021 if an extension isn’t granted this year. It is important to note that the Solar Energy Industry Association has a 100-day agenda for the incoming Biden Administration and 117th Congress dubbed The Solar Vision which will hopefully improve solar incentives but nothing is guaranteed at the moment.

Showcasing Solar’s Benefits

The most effective way to overcome a prospect’s cost concern is to highlight the many benefits solar will add to their life. These include:

Lower energy bills: Any size solar system will help lower your prospect’s energy bills, but just how much they can save will be dependent on the size of the solar system and their electricity usage. On average, the savings they will earn by going solar will take anywhere from seven to 20 years to cover the initial cost.
Renewable energy source: Unlike fossil fuels, solar is an energy source that will never be depleted. It will always be there, and accessing it does no damage to the planet.
Low maintenance costs: Solar systems are built to last for up to 25 years with minimal maintenance requirements. Cleaning the panels a couple of times per year is all it takes to keep a system running well.
Extends roof life: Solar panels add a protective layer over a roof, which helps protect it from the elements and other potentially damaging concerns. As such, a prospect may be able to get additional years out of their roof before it needs to be replaced.
Potential money maker: If your prospect’s solar system generates more electricity than they use, then the extra energy may be able to be sold to their local utility provider for credits or cash.
Increases the home’s market value: According to the United States National Renewable Energy Laboratory (NREL, a subset of the U.S. Department of Energy), every $1 a solar panel system takes off of a home’s monthly energy bill increases its market value by $20. This means your prospect can increase the value of their home by $20,000 just by having a solar system installed that saves them $1,000 a year!

Find Prospects Ready to Go Solar Now – Buy Solar Leads from RGR Marketing

When it comes to growing your solar businesses, you need high-quality, actionable solar leads. You need prospects who have shown increased interest in going solar, so you can convert them quickly and with minimal effort. You need solar leads from RGR Marketing.

With more than 20 years of lead generating experience, RGR Marketing has been helping solar installers grow their businesses with exclusive leads. We do the work for you, so your sales team can get to work nurturing prospects that are carefully selected for you based on your unique target demographics. Contact RGR Marketing today and see for yourself how higher quality solar leads can keep your installation schedule booked.

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Solar Topics at the Front of Your Future Prospects' Minds

Tackling the Issue of Solar Costs

Showcasing Solar’s Benefits

Find Prospects Ready to Go Solar Now – Buy Solar Leads from RGR Marketing

Start making more
money today!

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Solar Topics at the Front of Your Future Prospects' Minds

Tackling the Issue of Solar Costs

Showcasing Solar’s Benefits

Find Prospects Ready to Go Solar Now – Buy Solar Leads from RGR Marketing

Start making more money today!

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