Everything You Need to Know Before Buying Mortgage Leads

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August 25, 2016 | By RGR Marketing Blog

Navigating the World of Purchased Mortgage Leads

As mortgage professional, you’re eager to help as many prospective homebuyers realize their dreams of homeownership. It’s good for them, it’s good for you; it’s a win-win situation.

But if your own lead prospecting methods aren’t filling your pipeline with enough mortgage leads to keep you busy, then you may be considering purchasing mortgage leads from a lead generation company.

If this is your first time buying mortgage leads, then you probably have questions. Don’t worry – we’re here to help you make the right lead purchasing decisions for your business. So, what things should you consider before purchasing mortgage leads?

Find Leads that Fit Your Budget

First things first: you’ll need to find a lead provider who is willing to work with your budget. Some lead providers require a substantial purchase to get started. If you’re working with limited marketing capital, look for a provider with a lower minimum purchase requirement.

Customer Service Is Important

Hopefully, you won’t have any issues with the leads you purchase, or your partner-provided LMS. But this is the real world, and sometimes things go sideways. The important thing is that your lead generation partner is committed to resolving your issues in short order, so you can get back to closing your leads.

Pay attention to the level of customer service you receive when purchasing leads. If it’s abysmal, then you can almost guarantee that you’ll have a tough time resolving any issues that come up. If it’s excellent, take it as an encouraging sign.

Exclusive vs. Shared Leads

There’s nothing wrong with shared leads – they’re typically less expensive than exclusive ones, and if you know how to work them, they can be an excellent source of new clients. On the other hand, exclusive leads can be worth the extra cost. You won’t have to battle your competitors for your prospects’ attention.

The important thing is that you know what you’re getting. Don’t pay exclusive lead prices for shared leads, and if your “exclusive leads” tell you they’ve already heard from five other mortgage professionals, it may be time to partner with a new provider.

Go Right to the Source

Some mortgage lead providers generate their own leads. Others simply purchase those leads and resell them. Obviously, you’re better off cutting out the middleman and dealing directly with the lead originator. Why pay more for older leads?

Look for a Partner With a Solid Return Policy

Some lead generation companies only care about making the first sale. You want to deal with a partner that cares about building a long-term, mutually beneficial business relationship – and that means keeping the customers happy.

If for some reason your fresh, new leads can’t be contacted, you shouldn’t have to pay for them. That’s why RGR offers a five business-day return policy.

Filters Help You Prioritize the Best Leads for Your Business

To really make the most of your mortgage leads, you’ll need to put a strategy in place. You’ll want to rank and prioritize your leads so that you get in touch with the ones best suited for your mortgage business first.

The best lead generation companies allow you to filter your leads by certain criteria. For example, RGR purchase leads can be filtered by credit rating, minimum loan amount, down payment, and state of residence, so you can focus your initial efforts on the most promising prospects.

Lead Management and Nurturing is Crucial

Of course, finding success by purchasing mortgage leads isn’t all up to the lead provider; your sales team has to be on its game, as well.

Some salespeople are easily discouraged, declaring mortgage leads “dead” after a couple of contact attempts. If you’re a seasoned mortgage professional, then you know that perseverance is key. Many mortgage leads take several attempts just to make contact, let alone close. That’s why lead nurturing is so essential.

Also, time is of the essence when contacting new mortgage leads, especially when those leads are shared. Think about it: everyone remembers their first kiss. All the kisses that follow? Not so much. There’s a real advantage to being the first mortgage professional to contact a prospect. Strike while the iron is hot!

Buy Mortgage Leads from a Reputable Provider

Perhaps the most important thing when purchasing mortgage leads is to do business with a trusted company. While some lead sellers are here today, gone tomorrow, RGR is in it for the long haul.

Research our reputation. Check our rating with the Better Business Bureau. Ask your colleagues about their experiences. You’ll find out what many of your peers already have: RGR is one of the best mortgage lead providers in the business, and we’re committed to our clients’ success.

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Navigating the World of Purchased Mortgage Leads

Find Leads that Fit Your Budget

Customer Service Is Important

Exclusive vs. Shared Leads

Go Right to the Source

Look for a Partner With a Solid Return Policy

Filters Help You Prioritize the Best Leads for Your Business

Lead Management and Nurturing is Crucial

Buy Mortgage Leads from a Reputable Provider

Start making more
money today!

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Contact Us

Navigating the World of Purchased Mortgage Leads

Find Leads that Fit Your Budget

Customer Service Is Important

Exclusive vs. Shared Leads

Go Right to the Source

Look for a Partner With a Solid Return Policy

Filters Help You Prioritize the Best Leads for Your Business

Lead Management and Nurturing is Crucial

Buy Mortgage Leads from a Reputable Provider

Start making more money today!

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