Effective Ways to Leverage Social Media Marketing for Your Home Siding Business

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March 20, 2024 | By RGR Marketing Blog

Use Social Media to Generate Leads for Your Home Siding Company

Social media has become a sizable part of just about every American’s daily life. From communicating with friends and family to getting the latest news to checking the reputations of local businesses, social media platforms provide users with endless opportunities for finding whatever solutions they’re looking for. And for marketers, it provides an abundance of affordable and highly targeted ways to reach more prospects.

In fact, social media marketing is especially effective for those in the home improvement industry and for a variety of reasons. But the results you get are impacted by how you use it.

If you have a home siding business and you’re looking to harness the power of social media marketing to help boost your lead generation results, then here are five ways to leverage this method that will help you achieve your goals.

Create Visually Engaging Content

One of the greatest things about social media is that it is largely a visual medium, and this makes it a very effective marketing tool for siding contractors. So, you will want to think carefully about the content that you share on your social media platform. Most importantly, you want your photos and videos to be engaging and well-made.

The type of content you share is up to you, but certain types work better for contractors. For instance, before and after photos are a great way to showcase your work. Time-lapse videos of siding being removed and new siding installed will attract those looking for popular “satisfying to watch” clips. Social media is also a great place to share new product reviews, company news, and client testimonials.

Offer Discounts or Seasonal Specials

Over time and as your audience grows, your social media channel will enjoy more and more traffic. This is when offering discounts or seasonal specials can really help increase your lead gen results. Every homeowner is looking to save money wherever they can, so for those in need of new siding, a money-saving offer will be very attractive and hard to resist.

Use Targeted Ads

Just about every social media platform has its own advertising system in place and this can be a very effective and affordable way for contractors to reach more prospects. Social media ads work because they use demographic targeting that helps you reach people in your local service area who are most likely to be interested in new siding.

Social media ads also use interest targeting, which allows your ads to reach homeowners, property investors, and landlords who have shown an interest in home improvement, renovation projects, or other related topics via their social media habits. Because your ads are reaching the right audience, they can help you attract higher-quality siding leads.

Engage with Your Community

Don’t look at your audience as “followers,” but rather as your “community.” And the great thing about having a community is interacting with them. Social media provides you with an easy way to respond to questions and comments, and that is something that you will definitely want to do. In today’s world, people expect responses.

Engaging with your online community gives you ample opportunity to share your expertise and doing so also lets them know that there’s a real person behind the company name. Social media engagement allows you to create a company culture, helps build trust, and puts you in charge of your online reputation.

Partner with Real Estate Influencers

Real estate is pretty big on social media and there’s no shortage of industry influencers boasting massive online communities. One way to help generate more interest in your home siding brand is to partner with one of these influencers.

Do a search to see what influencers in your general area specialize in property-related content. Send them a direct message inviting them to do a tour of a recently completed project. Both your company and the influencer will benefit because it provides you both with quality content, but you will have the added benefit of being introduced to the influencer’s super-sized community. Just keep in mind that many influencers may request to be paid, so ask for their media kit when reaching out to them.

New to Social Media? Purchase Home Siding Leads!

The beauty of social media is that it allows you to build a diverse community. And this can happen relatively quickly if you post consistently, respond to comments quickly, and use the right hashtags and SEO-focused copy in your posts. But generating interest in your business and nurturing leads are two different things. While your community might grow quickly, it will take time for you to build the type of loyalty that’s required for a percentage of your community to actually become valuable leads.

This is where purchasing a list of siding replacement leads can be an effective way of keeping your business stocked with profitable siding replacement jobs. At RGR Marketing, we can provide your home siding business with exclusive access to highly targeted leads that have shown recent increased interest in home improvement projects. And best of all, unlike the leads you might get from other companies, our leads are scrubbed and verified before you get them, thus reducing your overall cost per lead.

Partner with RGR Marketing today and get access to the home siding replacement leads you need that will help your company grow this year.

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Use Social Media to Generate Leads for Your Home Siding Company

Create Visually Engaging Content

Offer Discounts or Seasonal Specials

Use Targeted Ads

Engage with Your Community

Partner with Real Estate Influencers

New to Social Media? Purchase Home Siding Leads!

Start making more
money today!

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Contact Us

Use Social Media to Generate Leads for Your Home Siding Company

Create Visually Engaging Content

Offer Discounts or Seasonal Specials

Use Targeted Ads

Engage with Your Community

Partner with Real Estate Influencers

New to Social Media? Purchase Home Siding Leads!

Start making more money today!

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