Does Your Mortgage Website Do Enough For Customers and Prospects?

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July 21, 2016 | By RGR Marketing Blog

Make Your Website Work Better for Your Business

What is the purpose of a mortgage website? Back in the early days of the Internet, it was enough just to have a website, to stake your business’s claim on this new frontier. The content of the site didn’t much matter, because the simple fact that your mortgage business had an online presence was enough to qualify your company as tech-savvy and forward-thinking.

But those days are long since gone. If your mortgage business’s website is little more than a brochure that can be read on a computer screen, then you’re missing out on a number of potentially lucrative opportunities.

So does your mortgage website do enough for your customers and prospects?

Your Mortgage Website Should Be Easy to Find

It doesn’t matter how great your website is if your customers and potential clients can’t find it. And how do most people seek out websites these days? Unless they know the exact address, they’ll typically turn to search sites like Google. Most will click on one of the search results that show up on the first page.

And unless they’re specifically searching for your business by name (or your website has a strong pagerank), they’ll probably find your competitors first. Thankfully, many of the things you can do to improve your visitors’ experience will also help to boost your pagerank. That way, your mortgage website will be easier to find and a pleasure to use.

Choose a domain name that makes sense. Ideally, your URL should either contain your business name or a valuable search term. For example, let’s say your business is called Jones Mortgage Brokers and that you do business in Fresno, California. JonesMortgage.com would be a smart choice for your domain name, as would FresnoMortgage.com.

Your Mortgage Website Should Be Easy to Use

The best websites are designed to offer an excellent experience for the end user. What does that mean?

Picture yourself as a visitor to your mortgage website. How quickly could you find what you were looking for? Would you be able to use the site on your mobile browser? If your site is laid out in an intuitive way that makes it easy to navigate, potential prospects will want to visit it repeatedly.

Also, make sure your site is accessible to people with disabilities such as blindness, color blindness, hearing difficulty, and motor impairment. You don’t have to be a coder to pull this off – many commercially available templates will do this for you.

Provide Free, Rich Content and Resources

Lately, there’s a lot of discussion about the role of content in marketing. How do you define content? Simply put, content is anything that your mortgage prospects will find engaging, useful, or entertaining.

Create content that is useful and highlights relevant keywords. For example, you could post an infographic showing home value trends or trending neighborhoods in your city, or you might share videos of your clients finally getting the keys to their new homes. EBooks, online loan quotes… the list of resources and content you can offer to improve user experience is nearly endless.

You might also publish blog posts with titles like “5 Things You Should Know About Getting a Mortgage in Fresno.” A piece of content like that would attract more potential customers to your website and persuade search engines that your site was relevant to people searching for mortgages in your area. Two birds, one stone!

Also, be sure to make all of your content easy to share via social media. Do that, and your visitors may do some of your marketing for you.

You Need an Effective Landing Page

Once you’ve established a base of compelling, relevant content, you should start to see your mortgage website’s flow of visitors increase. And some of those visitors will want to do business with you.

Why wouldn’t they? You’ve given them a valuable resource. You’ve been their go-to authority for all things mortgage-related. They trust you, and everyone wants to do business with someone they trust, especially when it comes to a huge investment like buying a home.

Make it easy for your potential clients to start the process of getting a mortgage from you. Create a mortgage landing page that gives your business a human face, bolsters your credibility, and maybe even offers a little extra incentive for taking the first step.

And whatever else you decide to include on your landing page, make sure it has a clear call to action that tells your eager new prospect exactly what to do to get started down the path to homeownership. Keep it simple – the less information your clients have to provide, the fewer opportunities they’ll have for second thoughts.

You’ll have plenty of time to collect the relevant details later, after you’ve established a warm rapport and have shown your new clients why doing business with you and your team of mortgage professionals was the right choice.

Fill Your Mortgage Pipeline With Leads

When you turn your website into a valuable resource for prospective mortgage borrowers, you’re helping them to navigate one of the biggest and most daunting purchases they’ll ever make. You’re also creating a fine-tuned lead generation machine for your mortgage business.

Need help generating leads while you’re working on building the perfect mortgage website? We’d love to help. We’re RGR, and we provide fresh, quality mortgage leads to smart mortgage businesses who love a great ROI. Get in touch!

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Make Your Website Work Better for Your Business

Your Mortgage Website Should Be Easy to Find

Your Mortgage Website Should Be Easy to Use

Provide Free, Rich Content and Resources

You Need an Effective Landing Page

Fill Your Mortgage Pipeline With Leads

Start making more
money today!

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Make Your Website Work Better for Your Business

Your Mortgage Website Should Be Easy to Find

Your Mortgage Website Should Be Easy to Use

Provide Free, Rich Content and Resources

You Need an Effective Landing Page

Fill Your Mortgage Pipeline With Leads

Start making more money today!

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