Debunking Solar Myths: 6 Common Misconceptions Your Customers May Have

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February 21, 2019 | By RGR Marketing Blog

Honest Answers to Today’s Most Pressing Solar Concerns

Solar energy is the new kid on the energy block, despite being around for decades. For years, the fossil fuel industry didn’t care about solar because it was rarely seen as a realistic threat. But now solar is fast-becoming one of the most desirable sources of energy around the globe because it is sustainable, clean, and proven efficient.

The suddenness of solar power’s success has led the fossil fuel industry to cast doubt on it by providing their customers with false or misleading information. Remember, most solar prospects have relied on fossil fuel energy their entire lives, and change is not always easy. Therefore, being able to debunk the myths about solar that your prospects may have heard or seen online is an important first-step toward getting them on board with this cleaner and better energy source.

Here are six of the most common solar misconceptions, so you know exactly how to address your future solar prospects’ concerns.

#1: Solar Isn’t Worth It if Your Client Doesn’t Live in a Sunny State

Many people argue that solar energy is only useful in states that receive the most sunshine. This is false. The truth is, solar panels don’t require direct sunlight in order to produce energy. While direct sunlight is always best, panels can still produce energy on cloudy, foggy, and even rainy days. Daylight is all that’s needed for solar panels to produce energy.

#2: Solar Won’t Save Your Client Any More Money

This is a common myth because of course the fossil fuel industry wants your client to be worried that their new solar system won’t be able to provide them with the savings they expect. The truth is, they will save money with their solar system. The only question is, how much?

This answer depends on factors such as the size of the solar system, the average hours of daily sunlight, and the local electric rates. Plus, your client will be able to take advantage of federal tax credits and their property value will rise by as much as $15,000.

#3: Your Client Will Need a New Roof to Support Solar

Only in rare cases will a roof need to be replaced before a solar system can be installed, and this is always caused by the fact that the roof needs replacing anyway. In most cases, a solar system can be installed on the existing roof without any extra renovation needed.

#4: Solar Equipment Needs Replacing Frequently

Most solar equipment typically comes with a 25-year warranty, but these systems are built to last and most often last well beyond the warranty period. This is not to say that your client may have a part here or there that needs to be replaced, but that is expected with anything, especially with products that leverage technology. In general, a solar system will still generate energy at an efficient rate several years into the future.

#5: Solar Panels Will Cause Your Client’s Roof to Leak

Solar panels do not get installed directly to the roof. They are installed on a mounted railing system and installers use flashing and sealants to prevent water from leaking into the roof. Solar panels have actually been shown to protect the roof, rather than hurt it.

#6: Your Client Will Still Have Power if The Local Power Goes Out

Some people believe that a home with solar power will still have electricity if the local power goes out. This is mostly false, because the inverter senses the local grid is down, and thus cuts the power to prevent electricity from being sent back through the wires where it could injure a utility worker. We say “mostly false” because in cases where the home is powered only by solar with no ties to the electrical grid, then the home will still have power if their area suffers a power outage.

If you’re a solar company interested in buying high quality, exclusive solar leads, contact RGR Marketing today. We can provide you with verified leads that are validated and tailored to your specific demographics and requirements.

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Honest Answers to Today’s Most Pressing Solar Concerns

#1: Solar Isn’t Worth It if Your Client Doesn’t Live in a Sunny State

#2: Solar Won’t Save Your Client Any More Money

#3: Your Client Will Need a New Roof to Support Solar

#4: Solar Equipment Needs Replacing Frequently

#5: Solar Panels Will Cause Your Client’s Roof to Leak

#6: Your Client Will Still Have Power if The Local Power Goes Out

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money today!

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Honest Answers to Today’s Most Pressing Solar Concerns

#1: Solar Isn’t Worth It if Your Client Doesn’t Live in a Sunny State

#2: Solar Won’t Save Your Client Any More Money

#3: Your Client Will Need a New Roof to Support Solar

#4: Solar Equipment Needs Replacing Frequently

#5: Solar Panels Will Cause Your Client’s Roof to Leak

#6: Your Client Will Still Have Power if The Local Power Goes Out

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