Cultivating Trust and Building Strong Relationships with Residential Solar Prospects

Home | Our Blog | Cultivating Trust and Building Strong Relationships with Residential Solar Prospects

October 4, 2023 | By RGR Marketing Blog

Stepping Things Up With Residential Solar Prospects

Converting solar leads in today’s economy is more challenging than ever. Not only do your prospects have an abundance of solar companies to compare, but many households remain hesitant to invest their hard-earned money into a technology that they really don’t know too much about.

To overcome the latter issue, you need to be able to drive home solar’s value proposition and show your prospects how investing in solar can help them save money while increasing their home values. As for beating out the competition, if you can cultivate trust and build strong relationships with your prospects, then you’ll be one step ahead of them.

Here are five things you can do that will help you build strong relationships with your residential solar prospects.

#1: Be Yourself

Let’s be honest, used car dealers get a bad rap because most of them act a certain way with their customers. They can be pushy, a little too intrusive, and they can even come off as desperate half the time. But if you want to be remembered for the right reasons as a solar company, then you should do the opposite.

Just be yourself. Be positive and enthusiastic about your solar product, but don’t drive it down your prospect’s throat. Simply smiling, laughing, and presenting your pitch in a comfortable manner can make a big impact on your prospects.

#2: Be Interested in Your Prospect’s Needs

When someone shows interest in solar, it’s because they’re looking for it to solve a certain want or need. For instance, they may want to lower their energy bills or live a more environmentally conscious life. Or they may desire energy independence. Being genuinely interested in your prospect’s wants and needs will help you gain points with them because instead of pushing blindly for them to go solar, you will be able to help them understand how going solar will help them reach their specific goals. Remember, more than anything, your prospects want someone who will listen to them.

#3: Help Your Prospects Better Understand Solar

Some solar prospects do a lot of research before scheduling a consultation and some do none. Those who don’t do research tend to be harder sells simply because they don’t understand how solar works, why it costs what it does, and how it can really make a difference in their daily lives.

If you have a consultation with a prospect who knows nothing about solar, then you should take as much time as necessary to educate them. Teach them all about solar in an easy to understand way. Let them know that going solar is a big decision and you don’t want them making it without having a better understanding of it.

#4: Build Credibility Into Your Pitch

The above tips will help make you more likable to your prospects, but they won’t immediately make them trust you. Trust comes from building credibility.

You can build credibility into your pitch by being professional and confident, dressing the part, having high-quality marketing materials, and presenting yourself as an expert in your field. Having high-quality photos of your previous solar installations and customer testimonials will also help new prospects trust you.

#5: Always Be There for Your Prospects

Before wrapping up your consultation, let your prospects know that they can reach out to your team whenever they have a question or concern. Provide them with the best way to reach your company, be it via text, phone, email, or an online chat feature. When it comes to cultivating trust with a new solar prospect, it is vital to respond to their inquiries as soon as possible.

Purchase Residential Solar Leads Primed for Converting

Most solar installers agree that purchased solar leads can make an immediate impact in their sales conversions, but just how much depends on the lead generation company they partner with. At RGR Marketing, we provide you with highly targeted leads that have already done plenty of their own research into solar and are very close to making their purchasing decision. Plus, our leads are verified for accuracy and scrubbed to remove time wasters like duplicates and incomplete leads before they’re delivered to you.

With more than 20 years of experience working with solar installers, the lead gen experts at RGR Marketing understand your business, your market, and your customer. Our experience, coupled with our state-of-the-art lead generation technology, can provide you with the type of leads that can help your business flourish.

Start making more
money today!

Get Started

Popular

Recent

Contact Us

Get started with free* leads.

Call us at 310-540-8900

Don’t take our word for it—find out for yourself how good our leads are and what a difference working with us can make.
Call us at 310-540-8900 or fill out the form below and we’ll tell you how you can get high quality leads for free*.

I authorize ReallyGreatRate, Inc. to communicate with me via email.
* Get up to 10% free leads on your first order!

Stepping Things Up With Residential Solar Prospects

#1: Be Yourself

#2: Be Interested in Your Prospect’s Needs

#3: Help Your Prospects Better Understand Solar

#4: Build Credibility Into Your Pitch

#5: Always Be There for Your Prospects

Purchase Residential Solar Leads Primed for Converting

Start making more
money today!

Search Categories

Latest from Twitter

Contact Us

Stepping Things Up With Residential Solar Prospects

#1: Be Yourself

#2: Be Interested in Your Prospect’s Needs

#3: Help Your Prospects Better Understand Solar

#4: Build Credibility Into Your Pitch

#5: Always Be There for Your Prospects

Purchase Residential Solar Leads Primed for Converting

Start making more money today!

Search Categories

Tags

Tag Cloud

Latest from Twitter

Contact Us

Let’s connect on social media

Let's talk

Mortgage

Solar

Home Improvement

Start making more
money today!