Content Marketing for Small Businesses: Getting Ahead of the Competition in 2019

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December 13, 2018 | By RGR Marketing Blog

What Makes for a Good Content Marketing Strategy?

Paid advertising isn’t quite what it used to be. Thanks to ad blockers, consumers can now totally bypass these types of ads, and the number of people using ad blockers is rising. According to a 2017 report published by PageFair.com, there are more than 615 million devices now using ad block software, 380 million of which are mobile ad blockers.

With paid advertising proving to be less effective, how can small businesses adapt? The answer is somewhat simple: with content marketing. Here is everything you need to know about creating a strong content marketing strategy for your small business, so you can get ahead of the competition in 2019.

What Exactly Is Content Marketing?

Unlike paid advertising, content marketing incorporates various forms of content to help build your audience, improve engagement, enhance brand image, and build stronger relationships. It improves your brand’s visibility and earns your audience’s attention and consideration. Some of the more common formats used in content marketing include:

Blogs
Social media content
Videos
Tweets
Photos
Infographics
Ebooks
White papers

Which content forms a business will use depends on what the company is trying to accomplish, be it to sell products, generate leads, or educate consumers, for example.

3 Steps to Starting Your Content Marketing Strategy

There are a few things you will need to do before you can start taking advantage of everything content marketing has to offer. The first is – understand who your audience is. In order for your content to work for you, it needs to be tailored to the consumers you are trying to reach. You need to know what drives them, their interests, and their buying habits.

Next, you need to create a website that is designed to convert. Your website is the landing base where all your content will point your audience to. Some things you need your website to be include:

Fast (needs to load within three seconds)
Mobile-friendly
Easy to navigate
Reliable (no broken functionality)
Rich with interesting copy
Good SEO

Once your website is up and running, you need to make your content easier for people to find. Strong SEO will help to accomplish this, especially when you use the best keywords to attract your audience, but social media will also play a large role in how your content is found.

Sharing your blog posts, photos, videos, and other content with your audience through your social media channels is a proven way to engage with your audience and to spread your information. Another option is to highlight your most recent content in an opt-in email newsletter.

Tips for Creating Quality Content

When content goes viral, it can lead to tremendous success very quickly, in terms of traffic, leads, and more. But how or why things go viral is not necessarily predictable. After all, why does one funny video catch fire and another sink to the bottom?

While hoping for a viral spread is one way (a rare way) to get attention, creating consistently high-quality content is another, more easily achievable way. Here are some tips to do just that.

Create Original Content – Google no longer accepts copied content on the websites it provides in its search results. To rank high in the results, you need to provide original content that is entirely yours.

Provide Information – Writing content for content’s sake will not win you any customers. Your content needs to be thoughtful and provide something of value to your readers. It needs to contain easy to read and understand information that your customers find interesting or important.

Be Accurate – The Internet makes it quick and easy for anyone to fact-check your content. And, believe it or not, people will try to take you down if they can. So, be accurate with any information you provide to ensure this doesn’t happen.

Call to Action – The end of every blog post should feature a call to action. This is where you are asking your readers to do something, such as sign up for your free newsletter, take advantage of a limited-time offer, follow you on social media, or whatever else you want them to do next. Remind them of how taking the requested action will benefit them to improve results.

Try RGR Marketing for High-Quality, Validated Leads

Combining a strong content marketing strategy with purchased leads is an excellent way to ensure you always have leads to follow. With over 20 years of experience providing companies with business-growing leads, RGR Marketing is a leader in the field, and we can help you improve your sales performance. We specialize in serving the solar, mortgage, and tax settlement industries, so give us a try today and see how our high-quality leads can help improve your sales conversions.

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What Makes for a Good Content Marketing Strategy?

What Exactly Is Content Marketing?

3 Steps to Starting Your Content Marketing Strategy

Tips for Creating Quality Content

Try RGR Marketing for High-Quality, Validated Leads

Start making more
money today!

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What Makes for a Good Content Marketing Strategy?

What Exactly Is Content Marketing?

3 Steps to Starting Your Content Marketing Strategy

Tips for Creating Quality Content

Try RGR Marketing for High-Quality, Validated Leads

Start making more money today!

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