What Should a Complete Solar Power Estimate for a Residential Solar System Include?

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April 2, 2019 | By RGR Marketing Blog

Getting the Solar Estimate Right for Sales and Marketing Purposes

One of the fundamental keys to completing a solar power system sale is nailing the estimate. There are several reasons for this that we will get into, in detail, while also clarifying why nailing the estimate is such an integral and important part of the solar power sales process. We’ll also look at the ways in which delivering a complete and accurate solar estimate can benefit your business beyond the sale in question.

Suffice it to say though, customers, especially those who are weighing the pros and cons of investing in something as expensive and important as a solar power system, do not typically enjoy surprising cost overruns or hidden costs and fees when it comes time to finalize the installation process. This applies to all major purchases, but there is something specific to solar power sales that demands a rigorous and accurate estimation process.

Read on to discover why those prospects have the need to develop trust in what (from their perspective) feels like new technology and the people who represent it.

What a Complete Estimate Must include (and How to Talk About What it May Not Include)

Delivering a complete and accurate solar estimate as a part of the sales journey is an involved process.

First of all, estimating the potential customer’s need for power, the size and components of the system needed to deliver that power (panels, inverters, etc. and potential choices or options your customer has when it comes to these components and their attendant risks and benefits), and the potential of the customer’s site to generate that power, as well as installation costs and a timeline, are just the basics.

An estimate should also include information regarding federal and state tax incentives and rebates, net metering programs in the area, as well as how those programs will affect the cost and savings built into the system and its operation.

An estimate should further have information regarding permits and building regulations and their attendant costs, as well as financing options and what their initial and long-term costs are.

If any of this is not possible to estimate accurately at the time, or if it has a certain amount of potential to be affected by factors beyond control (government, etc.), transparency is the key to delivering what may seem like an incomplete estimate from the customer’s perspective.

Being honest about what you can’t assure them of is far better than acting like you know exactly what will happen to regulations, incentives, and programs down the line.

What a Complete and Accurate Estimate Can Do for Your Business

Consumers have access to more information at this time than they have ever had in history. All it takes is quick and easy access to the Internet for them to fact-check aspects of your estimate, and claims that you are making.

An incomplete or inaccurate estimate can torpedo your sale and can do much worse in terms of negative word of mouth. An accurate and complete solar estimate, on the other hand, can earn you the most trusted of advertising (personal referrals), and the potential to convert a brand evangelist on social media to your cause.

Taking the Guesswork Out of Solar Cost Estimation

A great deal more than a sale and potential word of mouth advertising is riding on your ability as a solar professional to deliver accurate and complete estimates to your potential customers.

Inaccurate or incomplete estimates are bad for not only the business that delivers them, but they are also bad for the solar power industry, and for natural energy as a whole. Given what moving away from unsustainable, nonrenewable energy, and everything that comes along with it could mean for the future of our species (and life as we know it on this planet), solar power professionals must get the estimation process right as often as possible.

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Getting the Solar Estimate Right for Sales and Marketing Purposes

What a Complete Estimate Must include (and How to Talk About What it May Not Include)

What a Complete and Accurate Estimate Can Do for Your Business

Taking the Guesswork Out of Solar Cost Estimation

Start making more
money today!

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Getting the Solar Estimate Right for Sales and Marketing Purposes

What a Complete Estimate Must include (and How to Talk About What it May Not Include)

What a Complete and Accurate Estimate Can Do for Your Business

Taking the Guesswork Out of Solar Cost Estimation

Start making more money today!

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