October 18, 2018 | By RGR Marketing Blog

How Will Apartment Solar Initiatives Affect Solar Power Installers?

This summer, in New York City, it finally became possible for apartment dwellers to reap the benefits of solar power. Once restricted to homeowners and businesses, solar power is now capable of being delivered to those without the ability to own the rooftop solar systems. This incredible feat is accomplished with community solar projects.

The fact that renters can now access solar opens a tremendous amount of opportunity for solar installers in major cities. Here are some of the ways this new change might impact solar installation companies like yours.

How Do Community Solar Farms Work With Apartment Dwellers?

In a cityscape, a community solar farm can be installed on virtually any rooftop. For apartment dwellers, they can tap into the energy being produced by a solar system located on top of a warehouse several miles away, or an apartment building can have a community system built right on top of the building. There’s a lot of flexibility, especially since the system doesn’t need to be located on the premises of the actual apartment building in question.

Most community solar initiatives feature a four-branch system that includes a host, a sponsor, a utility provider, and customers. The host, which is typically the owner of a commercial building, leases its rooftop space to a sponsor who designs, operates, and maintains the solar system. The sponsor sells the energy that is produced by the system to a utility in the form of solar credits. The customer then receives the electricity from the utility provider at a reduced rate.

More Solar = More Work and Revenue

Community solar initiatives are becoming increasingly popular, especially in metropolitan settings. With apartments now able to get in on the deal, the demand for solar is expected to explode over the coming years. This means that solar installers are going to find plenty of work servicing this sector alone.

The key to taking advantage of the growing opportunities available in the community-based sector of the industry is building strong relationships with viable prospects in the city you want to serve. Focus on selling the idea of solar farms to interested business owners by emphasizing the financial benefit of having one built on their building.

By leasing their rooftop space to your solar company, they will be able to earn a reliable source of revenue for doing essentially nothing except giving you permission to construct a solar farm on their roof. Since your company will serve as the “sponsor,” you will be responsible for everything from designing the system to maintaining it, which will not only provide your company with a lot of extra work, but you’ll also be able to earn more revenue by selling the energy your system produces to the local utility.

With community solar farms, everyone wins. The host earns money, your installation company earns money, and apartment dwellers enjoy the savings and peace of mind that come with using renewable energy. Look for opportunities in your city where you can make this happen.

Ready for your sales team to win big? Start by calling RGR today, where you can buy high quality solar leads to boost your solar installation business’s bottom line in a hurry. We’re standing by…

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