Common Solar Scams Your Residential Prospects May Have Faced

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October 9, 2024 | By RGR Marketing Blog

How to Settle Residential Prospects' Concerns About Solar Scams

As the demand for residential solar power grows, so do the number of scams targeting potential customers. As a result, when you’re making your sales pitch, it’s not uncommon for some prospects to approach you with valid concerns about the legitimacy of solar companies, financing options, or installation processes.

Understanding these common solar scams—and knowing how to address them—can go a long way in establishing trust with potential clients. Here’s a look at some of the more frequent solar scams and how you can ease customer concerns about each.

"Free Solar Panels" Offers

One of the most prevalent scams in the solar industry is the "free solar panels" pitch. Some companies advertise that they’ll install solar panels on a customer’s roof at no cost. While this might sound appealing, the fine print usually reveals that these panels aren’t truly free. Often, they’re part of a solar leasing agreement where the homeowner ends up paying much more over time than if they had purchased the system outright.

How to settle concerns: Be transparent with your prospects about the different ownership models—such as leasing, power purchase agreements (PPAs), and outright purchases. Explain the long-term costs of leasing versus owning and provide them with clear examples of the types of savings they can expect in each scenario. A transparent approach will help reassure your customers that there’s no catch when they invest in solar with you.

High-Pressure Sales Tactics

Some companies use aggressive sales tactics in an effort to pressure homeowners into signing contracts immediately. This might involve claims that certain rebates or offers are about to expire, when in reality, they are ongoing. These pressure tactics can make homeowners feel rushed and unsure of their decision.

How to settle concerns: Reassure your prospects that solar is a significant, but sound, investment, and they should take the time they need to make the right choice. Make it clear that your goal is to provide them with all the information they need to make an informed decision, and there’s no rush to sign a contract. This creates a sense of security and shows that you respect their decision-making process.

Unlicensed Solar Installers

Another common scam is the use of unlicensed installers who offer solar systems at a substantially lower cost. While the initial quote may seem like a great deal, poor-quality installation can lead to inefficiencies, potential damage to the home, and even a voided warranty on the solar panels. Unlicensed installers may also fail to comply with local building codes or safety standards, which can create long-term problems for the homeowner.

How to settle concerns: Make sure to showcase your company’s credentials, licenses, and insurance coverage. Highlight your team’s training and certifications, and share testimonials from satisfied customers who have benefited from your professional installations. Transparency about the quality of your workmanship will give potential customers greater confidence in choosing you over a cheaper, unlicensed competitor.

False Claims About Savings

Some unscrupulous solar companies make exaggerated claims about the energy savings that solar customers can expect. They might guarantee that homeowners will eliminate their electric bills entirely or promise unrealistic returns on their solar investment. When these savings don’t materialize, the homeowner is left frustrated and feeling scammed.

How to settle concerns: Be honest and realistic when discussing the potential savings a prospect can achieve by going solar. Use tools like energy consumption calculators and case studies from previous customers to provide an accurate estimate of what homeowners can expect. By offering a realistic picture of savings and payback periods, you’ll help manage expectations and build trust.

Fake Government Incentives

Many scammers try to lure homeowners by claiming they have exclusive access to government incentives or rebates that are supposedly about to expire. In reality, most government solar incentives are publicly available and don’t require going through a third-party intermediary.

How to settle concerns: Educate your prospects about legitimate government programs, like the federal solar investment tax credit (ITC), and provide them with resources to verify any information about incentives on their own. By empowering customers with knowledge, you position yourself as a reliable and trustworthy source of information.

Get More Clients With RGR Marketing’s Solar Leads

In an industry where solar scams are becoming more frequent, honesty and transparency are your best tools. Addressing potential customers’ concerns head-on by educating them about the most common scams will not only put their minds at ease but also differentiate your business from less scrupulous competitors.

If you are looking to close more installations, then consider incorporating purchased solar leads from RGR Marketing to help round out your organic lead generation results. At RGR Marketing, we have more than 20 years of experience working with solar installers and providing them with exclusive access to the leads they need to achieve higher profits.

When you partner with RGR Marketing, you receive highly targeted leads who are already educated about solar, and close to making their purchasing decision. We even go the extra mile by scrubbing and verifying our leads before you receive them to help ensure that your leads are free of time and resource wasting frustrations, like duplicate leads, incorrect contact information, and incomplete data.

Partner with RGR Marketing today and get access to leads that can help you achieve more sales. Contact us today and discover the difference of working with qualified leads!

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How to Settle Residential Prospects' Concerns About Solar Scams

"Free Solar Panels" Offers

High-Pressure Sales Tactics

Unlicensed Solar Installers

False Claims About Savings

Fake Government Incentives

Get More Clients With RGR Marketing’s Solar Leads

Start making more
money today!

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How to Settle Residential Prospects' Concerns About Solar Scams

"Free Solar Panels" Offers

High-Pressure Sales Tactics

Unlicensed Solar Installers

False Claims About Savings

Fake Government Incentives

Get More Clients With RGR Marketing’s Solar Leads

Start making more money today!

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