Where Are Churches in the Solar Market? | The Unexpected Market for Solar

Home | Our Blog | Commercial Solar Installers Be Warned: Solar Power and Churches Makes More Sense Than You May Realized

September 3, 2019 | By RGR Marketing Blog

Houses of Worship Tapping Into the Power of the Sun

What if we told you that there was a largely untapped commercial market out there, ripe for solar installations? You might be a bit skeptical, after all the biggest of the boom years for solar are all but over, right? The market may seem saturated, but there are still niches in the larger market that have yet to be fully tapped.

One of those niche solar markets that may not even be on the radar of many commercial solar installers is the world of nonprofits, and more specifically, churches.

Houses of worship, including churches, synagogues, mosques, and other centers and temples, represent a terrific opportunity for the savvy solar installer. Think you can build a marketing campaign and pitch to get a conversation started about the myriad of benefits that energy independence and a solar power system could bring to the local congregation?

In this post, we’ll take a look at the market opportunity of pitching solar to houses of worship, and provide some insight on how to package the financial and environmental benefits in a way that appeals to church leaders, boards, and their congregations.

The Ethical Pitch: Preservation of the Environment Matters

First of all, many religions include among their tenets an ethical obligation to preserve the environment. It may be phrased as “stewardship of creation” or as something else. But generally speaking, most religions are on board with the idea that the world and the environment we inhabit have been entrusted to humankind to take care of.

Environmental stewardship may even be written into the bylaws or mission statement of the organization you are hoping to pitch. Church leaders, the board of the organization, or the congregation may not have ever drawn the direct connection between their espoused moral obligation toward stewardship and the benefits of installing solar panels, either.

Because of this, the stewardship concern can make for a powerful pitch – one that generates a moral imperative to go solar.

The Financial Pitch: Energy Security Matters

The other and potentially more powerful angle from which to pitch a church or other religious organization is financial. With rising power costs expected to spike as we near the end of the viability of fossil fuels, solar power can act as a hedge against spending more and more of the church’s income each month on energy.

Energy security matters to the future of every religious organization, and every other non-profit in the country. After all, owning their own means of producing power, much like owning their own real estate, protects and safeguards the future of the organization.

Additionally, every dollar saved by producing their own power is a dollar that can be better put to work fulfilling their organizational mission – whatever that mission may be.

The Financial Obstacle

Luckily, many religious organizations have the means to pay for solar power systems outright, making the pitch a bit easier on the installer. And for those who cannot afford to invest directly in solar power, there are creative financing options available, of course.

This includes the congregation banding together as an LLC to finance the purchase of solar panels and other needed equipment. A collective effort such as this can effectively put solar power within reach of even the smallest of religious organizations.

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Houses of Worship Tapping Into the Power of the Sun

The Ethical Pitch: Preservation of the Environment Matters

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The Financial Obstacle

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