Businesses and Organizations With Aligned Missions and Interests
One of the cheapest and most effective ways to double down on your current marketing efforts is to partner with aligned businesses and organizations. Marketing partnerships allow companies, like small solar installers, to reach a wider audience than they could ever afford to through traditional marketing tactics like conventional advertising.
But, understand before you get into bed with a seemingly like-minded company or organization that what affects their reputation may also affect yours. Before you team up with someone, thoroughly vet them by speaking with their customers, business partners, and other companies in your market.
This way, you can make sure that a partnership is a good fit and a safe bet for growing your reach and engagement with potential customers. Here’s a few potentially valuable marketing partnerships that your solar installation business should consider.
Home Remodeling and Roofing Companies
Home remodeling and roofing companies may seem to have little to do with solar installation at first glance. But consider this: when people are committing to putting on a new roof, tearing down a portion of their home, or adding on an entire wing, it may be a good time for them both financially and logistically to consider adding a solar power generating system.
Other Alternative Energy Companies, Natural Product Retailers, Yoga Studios, etc.
There are many exceptions to this rule, but many people who may be open to the idea of converting to solar are already leading an alternative or “natural” lifestyle that may include them thinking about using wind power to operate a well, or shopping at the local natural food co-op, or practicing mindfulness meditation at a local facility.
Whatever it is that your potential customers have in common, they probably have in common with your current and former customers. A little survey regarding lifestyle businesses in your area may yield better demographic research than you could pay for.
Home Energy Efficiency Groups and Companies
Home energy efficiency nonprofits, companies that install blow-in installation, even churches, community groups, and other non-governmental organizations may make excellent marketing partners for your solar installation business, depending on the area in which you are operating.
Reaching out to these groups could land you the opportunity to demonstrate in front of a captive audience at their next meeting or training.
Your Community Is Your Community
Marketing partners for solar installation businesses can come in a wide variety of guises. You may not know who your best partnering organizations are until you get involved in your community, and see where the interest lies. Every business, and every organization has its influencers. If those influencers are supportive of solar, then they are worth investing time in – they could even turn out to be your best (unintentional) salesperson yet.
Speaking of adding a powerful sales tool to your arsenal… Is it time to consider buying high quality solar leads from a trusted partner like RGR Marketing today? Get in touch today and we’ll get your sales team outfitted with fresh leads that will generate more revenue this year.
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