How Can I Generate the Best Solar Leads in 2019? Should I Buy Them?

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March 26, 2019 | By RGR Marketing Blog

6 Ways to Generate Solar Leads That Convert

A solar installer always needs to have an ongoing stream of leads to help ensure they always have work lined up. This is especially important for keeping slow work periods to a minimum. But, the problem with generating leads is that it can take a lot of time – time that you could and should be spending doing your bread and butter.

For this reason, being able to generate the highest-quality leads through the easiest and most effective means is crucial for a solar business. Here are some of the best ways to generate leads for your solar business in 2019.

Maintaining an Updated Website and Solar Blog

The Internet is filled with solar prospects, all of whom will use the big search engines to find solar installers in their areas. If your website or blog isn’t updated regularly, the odds of them finding you will be slim to none.

Because of this, it’s crucial that you maintain your website or blog by posting fresh content to it every week. Offer helpful advice, answer questions, share interesting information, and ask for visitors to provide their names and email addresses to before they can access the content. This will provide you with leads who are at least somewhat interested in solar.

Use Social Media

Social media is a must these days, and it provides an easy and free way for you to share your posts and other information, like special limited-time offers. Be active on social media and interact with your audience frequently, and you’ll generate more interest in your business and more potential leads.

Use YouTube

YouTube is an excellent resource for solar installers because it can give a face to your company. Create a company account and start creating and posting videos to YouTube. You can make anything from how-to videos to vlogs where you answer frequently asked questions. Your videos will help strengthen your brand’s authority, and if your content is informative or entertaining enough, you might just go viral.

Get Your Solar Business Out in Public

A good way to drum up leads is to get your solar installation business out there in front of people, so you can be seen. You can do this by attending networking events, sponsoring a local sports team, attending an industry expo, or taking part in a local charity event. Sometimes, people don’t realize there’s a local solar installer until they see one.

Automate Your Solar Lead Generation with Ads

Purchasing PPC ads or social media ads like Facebook Lead Ads can put your lead generation efforts on autopilot. These ads are highly customizable and pop up when someone who’s a match for your target audience surfs the web. These tend to be people who have searched for solar previously, so they are more likely to click on your ad and enter their contact information.

Purchase Solar Lead Lists

While the above techniques are effective at providing your business with a large amount of leads, those leads are not always going to be good solar leads. To ensure your lead list is made up of high-quality leads who are on the cusp of making a purchasing decision, your best bet is to purchase leads from a dependable and trustworthy lead provider.

Of course, choosing the right provider is the most important part of this situation as some providers don’t validate their leads or they share them with multiple buyers. For the best success, only use a provider who verifies and validates the quality of the leads and provides the list of leads exclusively to you.

Getting a Steady Stream of High Quality Solar Leads

Using the combined effort of all the options listed above will help ensure you have a steady stream of good solar leads to pursue throughout 2019 and beyond. If you’re a solar company interested in purchasing high-quality solar leads, contact RGR Marketing today. We can provide you with verified leads that are validated and tailored to your specific demographics and requirements. Let us help you grow your solar business with easier conversions and better results.

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6 Ways to Generate Solar Leads That Convert

Maintaining an Updated Website and Solar Blog

Use Social Media

Use YouTube

Get Your Solar Business Out in Public

Automate Your Solar Lead Generation with Ads

Purchase Solar Lead Lists

Getting a Steady Stream of High Quality Solar Leads

Start making more
money today!

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6 Ways to Generate Solar Leads That Convert

Maintaining an Updated Website and Solar Blog

Use Social Media

Use YouTube

Get Your Solar Business Out in Public

Automate Your Solar Lead Generation with Ads

Purchase Solar Lead Lists

Getting a Steady Stream of High Quality Solar Leads

Start making more money today!

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