Back to Basics: Stressing the Fundamentals of Successful Solar Marketing

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April 5, 2018 | By RGR Marketing Blog

Creating a Solid Marketing Strategy the First Time (or the Tenth)

The solar installation business can be challenging to figure out. One thing you have probably figured out by now, or you wouldn’t be reading this article, is that good marketing is one of the keys to success. A solid marketing strategy will make a good year in the industry a great one for your business, and the lack of a proper plan can make a challenging year in the industry so much worse.

Whether you’re brand new to the solar industry, or just looking for some new ways to reinvest in the engine that keeps your solar installation business humming along, getting into the basics of a solid marketing strategy is never a bad idea. The fundamentals, after all, are fundamental to your success from the start – in the great years and in the challenging ones.

Direct Marketing for Solar

Direct marketing strategies are one of the most basic and powerful ways to engage with potential customers. And, contrary to what you may have heard, direct marketing is not “dead.” Social media marketing, digital advertising, and content marketing have not managed to gang up on direct marketing and force it into retirement—far from it, in fact.

Direct marketing may not, and should not, make up the totality—or even the majority—of your marketing plan these days, but it still has its use value. The power of a well-crafted, personalized direct message—whether delivered by phone, email, or text message—is challenging to beat, and for many consumers, it may even be refreshing.

Content Marketing & Social Media Marketing

Another key basic component of any well-crafted contemporary marketing strategy, content marketing, works so well that whole companies have been founded simply to supply other companies with content they can leverage to attract customers. Content marketing works by building a relationship between your brand and your potential customers based in shared interests and areas of concern.

In a nutshell, you craft and share solar-focused content through your own website and social media platforms that is of interest to the customers that you are trying to attract.

Your customers and potential customers give you a boost by sharing and talking about your content. Over time, this shared content and the shared interests and concerns that underlie it, help to create the perception that your brand is to be trusted as a “thought leader” in your area: solar power, sustainability, alternative energy, etc.

Advertising & Mobile Strategies for Solar Installers

The third and final pillar of your three-legged basic solar marketing strategy is an updated version of a time-honored classic—advertising. These days, thanks to the rise of digital, advertising is more affordable (and more necessary) than ever. You don’t have to pour tons of revenue into digital advertising, but devoting a portion of your marketing budget to it is certainly in your best interests.

Contemporary advertising strategy can also be incredibly complex, with options to purchase space in search engines, on social media, area-specific digital mobile advertising that works with a potential customer’s smartphone or tablet, and a wide variety of other options.

No matter how you slice it, a solid digital advertising strategy that includes mobile is absolutely necessary as a component of an overall solar marketing strategy.

Spreading the Word, Establishing Interest, and Building Solar Brand Equity

The basics of any solid marketing strategy include getting the word out to your potential customers to establish recognition of your brand, getting their interest in your solar offering, establishing trust in your brand through equity building efforts in content marketing, and social media marketing.

The basics of solid solar marketing strategy represent a healthy investment in your solar business, one that will carry you through tough times and drive your sales through the roof in great ones. Speaking of investments in your solar brand – when was the last time you filled your pipeline by purchasing high quality, exclusive solar leads from RGR Marketing? We’re here to help you grow your business’s bottom line, starting today!

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Creating a Solid Marketing Strategy the First Time (or the Tenth)

Direct Marketing for Solar

Content Marketing & Social Media Marketing

Advertising & Mobile Strategies for Solar Installers

Spreading the Word, Establishing Interest, and Building Solar Brand Equity

Start making more
money today!

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Creating a Solid Marketing Strategy the First Time (or the Tenth)

Direct Marketing for Solar

Content Marketing & Social Media Marketing

Advertising & Mobile Strategies for Solar Installers

Spreading the Word, Establishing Interest, and Building Solar Brand Equity

Start making more money today!

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