Are Solar Panels Still Worth It in 2023? What to Tell Your Residential Solar Prospects

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June 14, 2023 | By RGR Marketing Blog

Reminding Homeowners About the Ongoing Value of Solar

Although every homeowner’s situation is unique, by and large, making the decision to have solar panels installed on a home in 2023 is almost always a sound investment. Solar delivers exceptional value and in most cases, the savings solar provides can result in homeowners seeing a return on their investments in under ten years.

What Type of Homeowner Enjoys the Most Benefits From Solar?

For your prospect to enjoy the most benefits from their solar installation, they will want to meet certain criteria. For instance, weather and climate play a role in how efficient a solar system performs, so location matters. As does the steepness of your prospect’s roof, the amount of shade it receives, and its overall size.

If the home uses a lot of energy, or the local energy rates are especially high, then making the switch to solar will dramatically reduce the amount of the home’s monthly energy bills. Plus, if the local government in the area where the installation is occurring offers additional solar incentives, then this will make the decision to go solar an even greater investment choice.

Detailing the Financial Benefits of Solar With Clients

While every solar household will enjoy energy savings thanks to their solar panels, those who own their homes and purchase or finance their solar panels will enjoy the maximum benefit because they will be eligible for the federal government’s solar tax credit, which is equal to 30% of the solar system’s total cost. Homeowners and renters who lease their solar panels or purchase their solar energy through a power purchase agreement are not eligible for the tax credit.

Lastly, to get the greatest return on their solar panels, your prospect should plan on living in their home for at least the next ten years, or whenever they reach their break-even point. This is the point where the savings provided by the solar panels equals the amount paid to have them installed.

Where to Start With Your Solar Prospects

To help your prospect determine if solar panels will be a good investment for them in 2023, the first thing you will want to do is review their monthly energy bills. Find out how much energy the home consumes and calculate how much money it can potentially save by having solar installed.

This is always the ideal first step because if the home doesn’t use a lot of energy, or their energy rates are low, then they may not see as rapid a return on their investment as most other households. Of course, this doesn’t mean that they won’t still see savings, it’s just that their solar payback period may be longer than they had anticipated

The next step would be to determine what size solar system will provide the home with the best value and discuss the available options for paying for their installation.

The Quality of Your Solar Leads Makes All the Difference

Converting solar leads into paying customers is so much easier when the leads have a solid understanding about solar. These are leads who have already done a lot of their own research, so they know going in that solar will be a great investment for their homes and finances.

At RGR Marketing, we can provide you with exclusive access to these types of high-quality solar leads. We compile your leads based on your unique target demographics, so the leads you’re nurturing fit your ideal customer profile.

Our leads have not only done plenty of their own research about solar and are close to making their purchasing decision, but they’re also verified and validated by our experts. This extra measure saves you time, money, and other valuable resources.

If you’re looking for higher quality solar leads, put your trust in the lead generation firm that has more than 20 years of experience serving the solar market. Partner with RGR Marketing today and let us help you reach your sales conversion goals.

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Reminding Homeowners About the Ongoing Value of Solar

What Type of Homeowner Enjoys the Most Benefits From Solar?

Detailing the Financial Benefits of Solar With Clients

Where to Start With Your Solar Prospects

The Quality of Your Solar Leads Makes All the Difference

Start making more
money today!

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Reminding Homeowners About the Ongoing Value of Solar

What Type of Homeowner Enjoys the Most Benefits From Solar?

Detailing the Financial Benefits of Solar With Clients

Where to Start With Your Solar Prospects

The Quality of Your Solar Leads Makes All the Difference

Start making more money today!

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