9 Winning Lead Generation Strategies for 2021

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February 24, 2021 | By RGR Marketing Blog

Polish Up Your Lead Generation Strategy

After the tumultuous year that was 2020, generating high-quality leads has never been more important for businesses looking to rebound. But lead generation trends are changing. What worked last year might not actually work now, so it's wise to take a moment and review your business and how it worked over the last year. When it comes to the leads you're working with, it's crucial that you identify what worked and what didn’t.

If changes need to be made (and they usually do), then here are nine winning lead generation strategies that you might want to start implementing to help improve your results in 2021.

#1: Get Active on Social Media

Social media is a business’s best friend because you can use it to build relationships with your audience. The larger your audience grows, the more new leads you’ll have to nurture. But just being on social media is not enough these days; you need to be active on your platforms and engage with your audience daily. You can increase your engagement by posting stories and live videos, but be sure to include a link back to your website with every post to capitalize on this engagement.

#2: Personalize Everything

Every B2B client wants to feel as if they are the most important client you have. One way to give this impression is to personalize your marketing, so it meets your targeted prospect’s specific needs. Separate your audience by industry and use personalization software to create personalized landing pages, emails, and URLS to increase response rates.

#3: Optimize Your Website for Lead Conversion

Every time someone visits your website, you should be encouraging them to convert. This begins with how the webpage is optimized. Create and initiate a conversion-rate optimization (CRO) strategy that speaks directly to the visitor. Think about where your calls-to-action should be placed. Choose your website colors strategically and avoid using overly long copy and complex forms. Keep it neat and simple.

Every aspect of your website has a hand in how effective your site is at converting visitors.

#4: Automate Where Possible

Automating your lead generation processes, or at least some of them, is an effective way to free up resources, save time, and accelerate your results. Look over your lead generation processes and find specific areas where automation can make a positive difference. Then find the best automation software you can to take advantage of it.

#5: Create Interactive Content

To truly engage with your audience, say goodbye to static content and start publishing interactive content. Interactive content can include anything from surveys and quizzes to infographics, tool kits, and more. So, create more interactive content in 2021 to keep your website’s visitors from skimming and leaving.

#6: Use Video Marketing

Video marketing has grown to the point that it needs to be a major component of any B2B marketing strategy. In 2020, long-form videos, short product trailers, live webinars, and other types of videos took the marketing world by storm and you can expect to become even bigger in 2021. Create well-made, informative videos to entice viewers and watch your leads grow.

#7: Be There for Your Leads 24/7

You never know where your next lead might come from, so make sure you are able to answer their questions around the clock. To accomplish this, include chatbots on your website, so prospects can get the answers they’re looking for even when your business is closed for the day.

#8: Keep Your SEO Up To Date

SEO best practices are always evolving because the Internet, and how people use it, is also always changing. So, if you haven’t updated your website’s SEO in a while, then now is the time to do it. To generate more leads in 2021, be sure to include voice, visual, and mobile search options.

#9: Purchase Verified Leads

Verified leads are leads that have been collected and reviewed for accuracy. This means you are less likely to have to deal with frustrations like duplicates and out-of-date data. Purchasing verified leads delivers the very best ROI because you aren’t forced into wasting time pursuing bad leads or false information.

For high-quality, verified leads, trust RGR Marketing. We have more than 20 years of experience providing valuable leads to professionals in the solar and mortgage industries. In addition to being verified, our leads are also fully scalable and can integrate easily with most content marketing systems. Get your leads from a company that’s respected for our outstanding customer support – RGR Marketing!

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Polish Up Your Lead Generation Strategy

#1: Get Active on Social Media

#2: Personalize Everything

#3: Optimize Your Website for Lead Conversion

#4: Automate Where Possible

#5: Create Interactive Content

#6: Use Video Marketing

#7: Be There for Your Leads 24/7

#8: Keep Your SEO Up To Date

#9: Purchase Verified Leads

Start making more
money today!

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Contact Us

Polish Up Your Lead Generation Strategy

#1: Get Active on Social Media

#2: Personalize Everything

#3: Optimize Your Website for Lead Conversion

#4: Automate Where Possible

#5: Create Interactive Content

#6: Use Video Marketing

#7: Be There for Your Leads 24/7

#8: Keep Your SEO Up To Date

#9: Purchase Verified Leads

Start making more money today!

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