Preparing Now Will Help Ensure a More Stable Year for 2021 Mortgage Sales
Looking back on 2020, it’s not hard to see why the year proved to be such a challenge. It was an unprecedented year, and one that has forever changed how businesses and customers interact with each other. Thus, the mortgage marketing strategy that you had in place last year probably won’t work for you this year. It’s time to review your strategy, and make some changes to ensure that your plan is optimized for today’s market.
Here are eight easy things you can start doing right now that will impact your mortgage marketing strategy for the better in 2021.
#1: Use Facebook’s Live Feature
The mortgage business is all about relationships, and building relationships starts with building trust. One way to serve your customers is to use Facebook’s Live feature. This allows you to film a short video where you can answer questions, share tips, and give advice. Do it consistently and share good information, and your viewers (and customers) will undoubtedly grow.
#2: Recommit to Your Mortgage Blog
If you’re looking for a New Year's resolution, why not recommit to updating your mortgage blog on a regular basis? Posting relevant and informative content consistently is one of the most effective ways of showcasing your experience and building your audience.
#3: Create an E-Newsletter
Sending your past clients and prospects an electronic mortgage newsletter is a great way to stay at the forefront of their minds. But to get the best results from the process, you should include a good portion of helpful information.
For instance, include home maintenance tips, seasonal checklists, credit building advice, and more, and you’ll have more recipients actually reading it and looking forward to future issues.
#4: Buy Mortgage Leads
An effective way to boost your marketing out of the gate is to purchase mortgage leads from a reputable vendor with experience in the mortgage industry. These leads will instantly fill your sales pipeline and help keep your team busy while your organic lead generation efforts mature.
#5: Overhaul Your Website
New Year, New You. Use the fresh start to give your website an update. For instance, if your current website isn’t mobile friendly, then that’s something you need to change immediately. This is because over the next two years, there will be an estimated 287.1 million mobile phone Internet users in the United States. More people will be looking for homes and mortgages via their phone than ever before.
#6: Include an Email Signature to Your Emails
If you have a personal email account and a business email, then consider using an email signature on your personal emails that includes your business information, as well as what you offer. This way, every time you email someone from your personal email account, you’re also marketing your mortgage business.
#7: Ask Past Clients for Referrals
A mortgage company needs leads to keep its sales funnel full, but at its core, it remains a word-of-mouth industry. So, every time you close on a mortgage, don’t be shy about asking that client to refer you to new clients. Satisfied clients will likely be more than willing to give your information to friends and family in need of your services.
#8: Personalize Your Email Marketing
When you personalize your email messages, your recipient feels as if you’re speaking directly to them and not as if they’re reading a canned message that’s been sent out to mass numbers of people. This little change will go a long way toward building your relationships with prospects and clients alike.
Start With These Changes Today and Get Ready for a Profitable 2021
If you want a reliable source for high-quality mortgage leads, then look no further than RGR Marketing. We have been serving the mortgage industry for more than 20 years, providing loan officers with the highly targeted leads they need to grow their businesses.
If you are looking to increase your sales results, then we can help. Contact RGR Marketing today for verified mortgage leads that have shown recent increased interest in acquiring a mortgage. Start your 2021 marketing strategy off right and see the difference it makes in your closing percentage.
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