August 17, 2022 | By RGR Marketing Blog

Video Marketing Tips for Solar Installers

Buy Solar LeadsSolar installers have no shortage of marketing techniques at their disposal, but one of the very best methods that can both help increase your brand awareness and leverage your company as a leader in the industry is video marketing.

Video works because it removes a lot of the mystique around solar energy. The visual medium is ideal for everything from showcasing your recently completed projects to educating your audience about solar and all its proven benefits.

So, if you want your solar installation business to grow by leaps and bounds in 2022 and beyond, then here are seven interesting ways you can use video to market it.

#1: Company Videos

Company videos are valuable marketing tools because they introduce your business to potential clients and customers. You can use video to tell your company’s story, share your company’s culture and core values, establish a voice for your brand, and communicate the various ways that you can be of service to those interested in what you do. Company videos are among the best techniques you can use to differentiate your business from your competitors.

#2: Educational Videos

Solar was invented in the 1800s, but it wasn’t until the 1960s that it was refined for residential and commercial use. Yet despite its age, a good number of homeowners still have no idea of how solar works and why it is an ideal alternative to grid-produced electricity. Creating educational videos allows you to explain how solar works using a visual format that will make the concept easier for your prospects to understand.

#3: Before and After Videos

Before and after videos are hugely popular on YouTube and other video sharing sites and this type of video can be exceptionally effective at helping you to market your solar business. The reason is because it shows genuine proof of the quality of your workmanship, and it allows you to show how a home looks after having solar panels installed.

#4: Testimonial Videos

There’s no better marketing for a solar installer than positive word of mouth. So, start creating videos in which your customers share their experiences with your audience. From sharing how it was working with you to how their lives have changed since having solar installed to showing the changes they had in their energy bills, testimonial videos allow your prospects to hear from real people and these can be powerful messages that can help them make their purchasing decisions.

#5: Product Videos

The solar industry is one that is always changing. New products and services are always being introduced, and today there are more financing options available than ever. Making product videos is a fantastic way to show what products are available and all their features and benefits. If you are having a special sale on a particular product, then these videos also offer a great way to inform your audience about the product and promote the sale.

#6: Social Media Videos

YouTube is best for longer form videos, but if you want to get the best coverage available, you will also want to create short form videos that are better suited for sharing on social media. Post them on Instagram, Facebook, and Tik Tok and use them to link back to your website. Best of all, you don’t even have to film any new footage if you don’t want to. Just edit your longer videos into shorter versions for social media, and you’ll get double marketing mileage from the same video content.

#7: Animated Videos

Animated videos are all the rage right now. While this type of video marketing is more expensive to produce because you will have to outsource the job to professional animators, the payoff can be worth it because people love watching animated videos, especially if there is humor involved. It’s a great way to set your business apart from the competition and inform your audience in a fun and creative way.

See Your Sales Improve This Year with Solar Leads from RGR Marketing

Video marketing is a fun, creative, and effective way to connect with your audience and increase the quality of your organic lead generation strategy. But as with all organic lead generation tactics, it can take time before you start seeing the fruits of your labor.

Therefore, purchasing high-quality solar leads should be part of any solar installer’s marketing and sales strategy. Purchasing your solar leads from RGR Marketing presents you with a unique opportunity because we curate your list according to your target demographics. Your leads are exclusive to you, and they have been scrubbed and verified, so you don’t have to worry about the frustrations that can come when your list is filled with incomplete, inaccurate, or duplicate leads.

At RGR Marketing, we have been providing solar installers with quality solar leads for more than 20 years. We understand the solar installation industry and what you are looking for in a quality lead. Partner with RGR Marketing today and discover the difference our solar leads make on your sales this year.

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