7 Ideas for Marketing Mortgages in the Holiday Season

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December 17, 2019 | By RGR Marketing Blog

How to Increase Mortgage Sales During the Traditional “Slow” Season

As summer nears its end, home sales tend to slow down because most families don’t want to uproot and move after the school year has started. In many areas around the country, home sales also continue to lag the closer it gets to the holiday season.

But just because sales traditionally slow in the winter doesn’t mean that there aren’t people out there looking to buy. In fact, winter is a popular time of year for a lot of home shoppers. This is especially true for those looking to get great deals on summer’s leftovers. The key to increasing sales during this time of year is knowing how to market mortgages in the holiday season. This guide will give you seven ideas to help boost your closings as winter draws near.

Know Your Buyer

Winter home buyers are usually somewhat different from summer home buyers. For starters, they’re usually (but not always) buyers who don’t have to worry about getting into their new homes before school starts. As such, they tend to be either single, or married without children. They’re also usually buyers who are looking to get the best deal possible on a home. By targeting these types of buyers in your winter marketing, you’ll be more likely to attract them.

Offer a Winter Special

There are fewer home buyers in the winter, so you need to really offer them something special to beat out the competition. This can include anything from a reduced fee structure to a giveaway (iPad, smartphone, etc.) with every successful closing. As long as you don’t cut too deep into your profits, a special offer will help boost your sales.

Update Your Website

If you haven’t updated your website in a while, then now is the time to do it. For a special touch, consider giving it a holiday theme throughout the winter to get your visitors in the spirit. Make sure you use pop-up forms to help increase your lead generation results.

Publish Quality Blog Posts

During the holidays, publish high-quality blog posts featuring desirable content pertaining to the holidays. For instance, you can share some of your staff’s favorite holiday recipes, how-to decorating ideas, DIY holiday projects, and more. Wrap up each post with a creative call-to-action highlighting your special winter offers.

Increase Your Networking Reach

You never know where your next client will come from, but one thing is for sure – networking helps. If your networking efforts tapered off during the summer, then fall is the time to ramp it back up. Start making relationships with local business owners and some will no doubt deliver quality leads to help get your sales through the winter.

Increase Your Social Media Presence

With winter weather keeping more people inside, it’s no wonder social media engagement increases 42% in bad weather. This means you’ll want to boost your presence on social media during the winter. Start posting and keep posting and your content will reach more viewers, many of whom may be potential clients.

Purchase Leads In Addition to Generating Them

One way to ensure your sales team always has prospects to follow up on in the winter is to purchase mortgage leads from a reputable provider. This, coupled with your organic lead generation efforts and holiday marketing campaigns, will help keep your office busy with closings all winter long.

Try RGR Marketing’s Mortgage Leads This Winter

RGR Marketing is a leader in the mortgage leads industry and for over 20 years, we have been helping mortgage companies like yours strengthen their sales. When you purchase leads from us, your leads are exclusive to you. They are not shared with other mortgage companies or lead generation providers, and they’re leads that have shown recent increased interest in obtaining mortgages, so they’re primed and ready for your sales team to convert.

Try our validated leads this winter and see for yourself how impactful they can be to your bottom line – contact RGR Marketing today!

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How to Increase Mortgage Sales During the Traditional “Slow” Season

Know Your Buyer

Offer a Winter Special

Update Your Website

Publish Quality Blog Posts

Increase Your Networking Reach

Increase Your Social Media Presence

Purchase Leads In Addition to Generating Them

Try RGR Marketing’s Mortgage Leads This Winter

Start making more
money today!

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How to Increase Mortgage Sales During the Traditional “Slow” Season

Know Your Buyer

Offer a Winter Special

Update Your Website

Publish Quality Blog Posts

Increase Your Networking Reach

Increase Your Social Media Presence

Purchase Leads In Addition to Generating Them

Try RGR Marketing’s Mortgage Leads This Winter

Start making more money today!

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