7 of the Best Practices for Email Marketing Campaigns

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April 30, 2019 | By RGR Marketing Blog

Improve Your Brand Awareness and Increase Leads With Good Email Marketing Techniques

Email marketing is one of the best ways that small businesses can generate leads and increase brand awareness. In fact, email marketing has been shown to have the highest ROI of any other marketing channel out there.

That said, just sending out emails in a haphazard manner won’t necessarily deliver the results you’re looking for. Instead, you need to ensure your emails are designed using the best practices for email marketing. Here are seven things you should be doing to improve your business’s email marketing results.

#1: Test, Test, Test Those Emails

There’s only one way you can find out the best solutions for your email marketing’s subject lines, content, calls-to-action, send times and frequencies, and other critical factors – you need to test your emails.

Doing so will provide you with valuable data, such as which emails get opened the most, which subject lines get the most attention, which calls-to-action are most effective, and more. It takes time, but you will eventually find the right combination.

Just don’t get comfortable. Things are always changing, so testing your emails needs to be an ongoing practice if you want to keep enjoying the best results.

#2: Avoid Using Spam Elements

Most of today’s email programs feature spam filters, which look for certain elements commonly found in spam emails. These things include the overuse of exclamation points, all capitalized letters, gimmicky phrases or words, and more. Avoid using them in your emails or they may be delivered straight to your targets’ spam folders, where they’ll never get opened.

#3: Tell Compelling Stories

There’s an old belief in marketing that says if you can’t tell a good story, you won’t be able to sell your products. While that belief isn’t entirely true, it does have some truth within it.

In the end, your emails need to contain compelling stories that will capture your readers’ attention and keep them reading until the end of the email. Your stories should touch on the reader’s emotions, and provoke the feelings required for them to take the next step.

#4: Use a Soft Call-To-Action

Hard-sell CTAs don’t always work in an email format. But soft CTAs do, especially when they’re paired with engaging stories. In fact, your CTA doesn’t even have to involve the reader buying anything.

You can create a soft CTA for the sole purpose of navigating the reader further down the sales funnel. This can include things like asking your reader to click through to your blog, or to download free information.

#5: Make Your Emails Personal

The more personal you can make your email marketing campaigns, the better. For instance, refer to the reader by their name. This immediately puts the reader on a first-name basis with your company, and they will feel as if you’re talking directly to them instead of feeling like they received a mass email that was sent to thousands of other people, too.

#6: Segment Your Email List

You might have a target audience, but not all of those people on your lists are the same. So, the best way to ensure you’re sending relevant content to a certain lead is to segment your lists.

You can do this by asking the lead what type of content they are most interested in, how often they like to receive emails from you, what products or services they use most, and other details. This will allow you to cater to their wants and needs, and help you create even more personal marketing messages.

#7: Measure the Success of Your Email Campaigns

While you might choose to focus solely on your email campaigns’ open and click rates, you should be taking a deeper look at what is really going on with your emails. This involves measuring a variety of factors, like how many people opened your emails over the last 30 days, your click-to-open ratio, your active versus your inactive subscribers, and other metrics. This will give you a clearer picture of how successful each email campaign is, and where you can improve them.

Combine Email Marketing with Purchased Leads for the Best Results

While organic leads generated through email marketing can provide your company with a good starting point, why stop there? After all, nurturing those leads takes a lot of time and effort and the majority typically don’t convert at all. This is where purchased leads can help.

At RGR Marketing, we provide solar and mortgage companies with validated and verified leads that feature prospects who have shown an increased interest in a product or who are close to making a purchasing decision. With over 20 years of experience, we are one of the industry’s leading providers of high-quality leads. Try us today and see for yourself how impactful our leads can be.

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Improve Your Brand Awareness and Increase Leads With Good Email Marketing Techniques

#1: Test, Test, Test Those Emails

#2: Avoid Using Spam Elements

#3: Tell Compelling Stories

#4: Use a Soft Call-To-Action

#5: Make Your Emails Personal

#6: Segment Your Email List

#7: Measure the Success of Your Email Campaigns

Combine Email Marketing with Purchased Leads for the Best Results

Start making more
money today!

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Improve Your Brand Awareness and Increase Leads With Good Email Marketing Techniques

#1: Test, Test, Test Those Emails

#2: Avoid Using Spam Elements

#3: Tell Compelling Stories

#4: Use a Soft Call-To-Action

#5: Make Your Emails Personal

#6: Segment Your Email List

#7: Measure the Success of Your Email Campaigns

Combine Email Marketing with Purchased Leads for the Best Results

Start making more money today!

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