6 Unbelievably Easy Ways to Get Purchased Solar Leads to Pay for Themselves

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December 25, 2018 | By RGR Marketing Blog

Tips for Getting the Best ROI From Your Purchased Solar Leads

In order for purchased leads of any kind to work, and this includes solar leads that you buy, they need to be able to deliver a positive return on the investment. At an average new customer acquisition cost of $2,500, it’s pretty clear that failing to convert your leads can prove detrimental to your bottom line.

Luckily, there are some things you can do to help your purchased leads pay for themselves and turn an impressive profit. Here are six simple ways to improve the performance of your purchased solar leads.

#1: Optimize Your Lead Database

Using good data-capturing processes and keeping your data organized is essential for getting the best returns from your leads. An unorganized database will negatively impact every facet of your marketing campaign by making customer engagements less accurate and timely. This diminishes the strength of your leads, and reduces your conversions in the process.

To optimize your database, you should regularly de-clutter it to reduce redundant or unnecessary information. You should also segment your leads into specific groups, such as their location, job description, and where they are at in the sales funnel. This will help you create more nurturing lead engagements because you can target specific pain points.

Lastly, qualify your leads by scoring them according to their characteristics and positive or negative engagements with your marketing content.

#2: Align Your Marketing and Sales Teams

All too often in business, a solar installation company’s marketing and sales teams work as individual entities. But, this lack of communication and information sharing can cause your returns to suffer. You need to align your marketing and sales team, so everyone is on the same page. The sales team should know your marketing messages, so everything works in unison, with one complementing the other.

#3: Have an Engagement Strategy in Place

When you purchase solar leads, you need to have an engagement strategy to ensure you are reaching the leads in the best possible way. You should determine how your leads prefer to be contacted and avoid using channels they don’t use.

You also need to have a timetable for when to reach out to them again. Since the first company to contact a lead so often gets the sale, you don’t want to wait to act on your leads.

#4: Have a Sound Inbound Lead Strategy

Occasionally, a purchased solar lead doesn’t pan out. The lead stops answering your calls or emails, but that doesn’t necessarily mean they’ll stay away forever. There’s always the chance that the lead will return to your company once they are closer to making a purchasing decision.

For this reason, you want to have a good inbound lead strategy to balance out your lead generating efforts. The two will work hand-in-hand to ensure you have the best lead coverage in the solar installation business.

#5: Personalize Your Interactions With Clients

For a purchased lead to work for you, you want to avoid using generic emails or impersonal calls. Each lead should be contacted by an individual in your company. Communications should include the lead’s name, and the one sending the correspondence should introduce themselves.

This starts the lead’s journey down the sales funnel in a more personal way. The lead will feel as if they have a contact inside the company who can help them with any questions or concerns, and that can help the lead feel more connected with your company.

#6: Continually Test Your Emails

When you purchase solar leads, you should test your emails by having two versions used. This is important for determining which email best resonates with some of the leads from your list. With this information, you will be able to send the best email to the remainder of the leads.

Buy Solar Leads From RGR Marketing for Greater Conversions

RGR Marketing can provide your solar company with the highest quality purchased solar leads from homeowners who are on the verge of making a purchasing decision. We have over 20 years of experience connecting businesses with high-quality prospects. Give us a try today and see how quality leads can help improve your ROI.

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Tips for Getting the Best ROI From Your Purchased Solar Leads

#1: Optimize Your Lead Database

#2: Align Your Marketing and Sales Teams

#3: Have an Engagement Strategy in Place

#4: Have a Sound Inbound Lead Strategy

#5: Personalize Your Interactions With Clients

#6: Continually Test Your Emails

Buy Solar Leads From RGR Marketing for Greater Conversions

Start making more
money today!

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Tips for Getting the Best ROI From Your Purchased Solar Leads

#1: Optimize Your Lead Database

#2: Align Your Marketing and Sales Teams

#3: Have an Engagement Strategy in Place

#4: Have a Sound Inbound Lead Strategy

#5: Personalize Your Interactions With Clients

#6: Continually Test Your Emails

Buy Solar Leads From RGR Marketing for Greater Conversions

Start making more money today!

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