6 Tips for Upping Your Mortgage Business's Email Marketing Game

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February 14, 2019 | By RGR Marketing Blog

Why Your Mortgage Business Needs a Strong Email Marketing Strategy

Email marketing might not be the first thing that comes to mind when you think about the best ways to attract clients in the mortgage industry, but not using this highly valued marketing tactic might be the one thing that’s ultimately standing in the way of your success. The truth is, email marketing works very well in the mortgage field, especially when it is used properly.

If you don’t use email marketing or you’re not getting the results you expected from your efforts, then here are six tips that will help bring your email marketing game up to big league levels.

#1: With Mortgage, Always Make It Personal

Unlike other marketing channels, email marketing offers a way for you to talk directly to the individual instead of to a mass audience. Clearly, this can make for more powerful connections. Whether you are reaching out to a previous client or emailing a brand new lead, adding a personal touch to the message will downplay the advertising aspect of your email while focusing on building the relationship.

#2: Use Metric and Data Resources

Email marketing enables you to have the ability to track your campaigns in a way other channels don’t offer. So, you need to start taking advantage of this feature. By tracking your email campaigns, you will be able to monitor open rates, bounced emails, bad email addresses, clicks, and other data. You can see how each email address responds to your messages, thus providing you with information on which prospects show the most interest.

#3: Appeal to Your Prospect’s Emotions

Never underestimate a prospect’s emotions when crafting an email marketing strategy. For example, if you want to focus on their fears, you can mention rising interest rates as a reason why they might want to buy soon. Or, you can tug on their heart strings by mentioning a charity your company has partnered with or donated to. Emotions are powerful drivers that can turn prospects into buyers, so use them wisely.

#4: Don’t Be Overly Formal

As a mortgage company, you are emailing individuals interested in buying homes. Therefore, don’t make your emails too formal. Speak to your prospects openly, in clever or witty ways. You can even add emojis and tie your emails into your social media platforms. Your emails should be casual and easy to read, and minus any industry jargon.

#5: Test Sending Times for Your Emails

Believe it or not, when you send your emails is just as important as the message they include. You might find you get better response from emails sent in the early morning or in the evening. The key is to test your campaigns to see what time of day and which days of the week deliver the best response. Once you find out, use these days and times as the core of your sending strategy, but test occasionally because things can always change.

#6: Use Promotions to Your Advantage

Email marketing is an excellent way to inform your audience of any upcoming or time-limited promotions. For instance, you may offer a free iPad to the first five clients of the month. This little added incentive can have a big impact on how many leads are converted into clients. If someone is close to making a buying decision, then getting something of value for free might be the extra push they need.

If you’re a mortgage company looking to improve its email marketing, then try these six tips on your next campaign and see the difference for yourself. In fact, why not start it with a new list of validated high quality purchased mortgage leads from RGR Marketing? We provide verified leads that are validated and tailored to your specific demographics and requirements. Give us a try today.

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Why Your Mortgage Business Needs a Strong Email Marketing Strategy

#1: With Mortgage, Always Make It Personal

#2: Use Metric and Data Resources

#3: Appeal to Your Prospect’s Emotions

#4: Don’t Be Overly Formal

#5: Test Sending Times for Your Emails

#6: Use Promotions to Your Advantage

Start making more
money today!

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Why Your Mortgage Business Needs a Strong Email Marketing Strategy

#1: With Mortgage, Always Make It Personal

#2: Use Metric and Data Resources

#3: Appeal to Your Prospect’s Emotions

#4: Don’t Be Overly Formal

#5: Test Sending Times for Your Emails

#6: Use Promotions to Your Advantage

Start making more money today!

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