6 Tips to a Better Marketing Strategy for Home Services Professionals

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February 14, 2024 | By RGR Marketing Blog

Improving Your Home Services Marketing Strategy This Year

A good contractor knows that using the right tool for the job is the best way to ensure that the job is done right. But this same premise should extend throughout the contractor’s home services business. From how you market your business to new leads to how you go about nurturing them through your sales funnel, there’s a right way and a wrong way to do just about everything.

In the past, home services professionals rarely had to advertise. Most of their work came about through word of mouth referrals. But those days are long past us. Today, with increased competition and the vastness of the Internet, you need to ensure that the leads you need can still find you. For most, this means the starting point to finding a good contractor involves doing a thorough online search and reading customer reviews.

For this reason, building a positive digital presence is critical to finding success in the modern world. Luckily, it’s not all that terribly difficult to do. Here are six tips that can help your home improvement business capture a broader share of your local market.

Make Sure Your Google My Business Listing Is Optimized

Google My Business is a free service that you can use to manage your online presence through Google. It is highly effective at helping you reach homeowners who live in your service area. But for it to work as well as it can, your listing needs to be optimized. This means incorporating the latest local SEO strategies, including a compelling description of your business, having lots of photos, having an accurate phone number and up-to-date hours of operation, as well as a host of client testimonials and online reviews.

Include Local Search Ads in Your Paid Search Strategy

To improve your marketing results, you need to think locally. After all, unless you’re a national home services company, you probably have a geographical service area that you stick to. Running local search ads offers an excellent opportunity to increase your company’s visibility within your local service area while at the same time targeting prospective customers. And best of all, it takes just minutes to set up a campaign.

Use Facebook Ads

Facebook might not pack the same punch that it used to with young users, but it remains the most popular social media platform for older adults, most of whom are homeowners. So, it makes sense to employ Facebook’s highly targeted Ads feature because the majority of its users are the people you’re trying to reach. Facebook Ads are also easy to use, affordable, and most importantly, effective. If you want to boost your presence online in a local way, few solutions work as well as Facebook Ads.

Create a YouTube Channel

Video is one of the fastest growing marketing solutions and YouTube is the world’s largest and most widely used library of videos. So, creating videos and sharing them on YouTube is a great way to get your business noticed, especially on a local level. Your videos can also be shared on social media, on your blogs, and elsewhere online, thus maximizing your marketing mileage.

Whether you choose to create before and after videos, product review videos, informative or entertaining videos, the key to success is to publish regularly on a schedule, so your videos can be picked up by the YouTube algorithm.

Include Location Pages on Your Website

If your geographical service area extends through a number of different cities, towns, or counties, then it’s a great idea to include location specific pages on your website. These pages are dedicated to the various towns you serve, so the SEO strategy on each page can be customized to focus on each separate location. This way, when prospects search for a home services provider in their unique area, your page for their location will show up in their search results.

Purchase Home Improvement Leads

As important as a digital marketing strategy is to maintaining a lengthy online presence, the truth is that it can take time before the work pays off in quality leads. This is why one of the best things you can do to help boost your marketing strategy’s results is to purchase high-quality home improvement leads from an industry leading lead generation company like RGR Marketing.

RGR Marketing provides home improvement businesses of all sizes with exclusive access to targeted leads in their local service area. You tell us who your target customer is and where you want to find them and our experts curate a customized list of prospects just for you. Unlike the leads you get from other companies, RGR Marketing’s leads are scrubbed and verified before you get them, thus increasing your ROI and reducing wasted time and resources on things like inactive leads, duplicate contacts, incomplete or incorrect contact information, and more.

Partner with RGR Marketing today and get access to better quality leads. Our home improvement leads will help put you on the fast track to success in today’s competitive market.

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Improving Your Home Services Marketing Strategy This Year

Make Sure Your Google My Business Listing Is Optimized

Include Local Search Ads in Your Paid Search Strategy

Use Facebook Ads

Create a YouTube Channel

Include Location Pages on Your Website

Purchase Home Improvement Leads

Start making more
money today!

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Contact Us

Improving Your Home Services Marketing Strategy This Year

Make Sure Your Google My Business Listing Is Optimized

Include Local Search Ads in Your Paid Search Strategy

Use Facebook Ads

Create a YouTube Channel

Include Location Pages on Your Website

Purchase Home Improvement Leads

Start making more money today!

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