6 Things Solar Installers Should Pay Attention to When Identifying Target Customers

Home | Our Blog | 6 Things Solar Installers Should Pay Attention to When Identifying Target Customers

December 1, 2022 | By RGR Marketing Blog

The Ways You Can Identify Your Target Solar Customers

For a solar installer to build a successful business one of the most important things they need to do is to identify their target customer. Having a designated target customer in mind is important because it allows you to optimize your marketing message, so you are more likely to attract the customer you’re aiming for. This not only saves time and resources, but it also makes it easier to close more sales.

Of course, if you’re new to being a solar business owner, then you may be looking for some help in this area. Here are six important things solar installers should pay attention to when identifying their target customers.

#1: Age

While a prospect’s age doesn’t automatically mean that they will be either more or less likely to buy solar, certain age groups are considered more likely to invest in renewable energy – Millennials and Generation Z. Reasons are most likely linked to these groups having a greater awareness of climate change and other environmental issues and more interest in saving money on their energy costs.

#2: Income

Many homeowners consider solar panels a luxury purchase because the cost of equipment and installation can be hefty despite costs having dropped off significantly. So, to have the best chance of making a sale, a prospect needs to have an income that is sufficient enough to either purchase their systems outright or at the very least the monthly payments if they are financing their purchase.

#3: Location

While solar can work just about anywhere, there are some locations that are better suited to it than others. For example, marketing solar to prospects who live in heavily forested areas probably wouldn’t deliver many sales compared to those who live in open areas that receive plenty of direct sunlight exposure.

#4: Political Party

Climate change has been a partisan topic for years now, and while this may be controversial, those talking points have impacted each party’s likelihood of going solar. In a recent study, 57 percent of Democrats polled said they’ve installed or given serious thought in the past year to installing solar panels at their home to generate electricity compared to just 36 percent of GOP-leaning homeowners.

#5: Household Size

According to a report published by The Solar Electric Power Association (SEPA), more than half of the solar customers surveyed (52 percent) were one or two member households that either had no children or no longer had children living at home.

#6: Education

The same SEPA report also revealed that education also plays a hand in one’s likelihood to purchase solar panels for their home, with most residential solar system owners having an undergraduate degree and over half having a post-graduate or professional degree.

RGR Marketing Makes Targeting Your Ideal Audience Easy

Besides identifying your target customer, another common problem solar installers regularly face is finding contacts that fall within their ideal demographics. The reason is because it can take a long time for organic lead generation efforts to start paying off if they even do when you consider how much trial and error is involved. Therefore so many solar professionals turn to RGR Marketing for their solar leads.

Purchasing leads from RGR Marketing provides your solar business with up-to-date contact information for prospects that fit your unique target criteria. Our leads are also made up of prospects who have shown recent increased interest in solar, so your sales team can have an easier time of converting them into sales simply because these prospects have already done a substantial amount of their own research.

But what really sets RGR Marketing’s leads apart from other lead providers is that we verify our leads for accuracy and scrub them to remove any duplicates, incomplete profiles, or invalid information. This saves your team valuable time and resources that can be better spent in nurturing your leads through your sales funnel.

Partner with RGR Marketing today and take advantage of our 20-plus years of experience serving the solar industry by providing them with the targeted solar leads they’ve needed to help their businesses grow. Try our leads today and see for yourself why we’re the trusted leader in solar leads.

Start making more
money today!

Get Started

Popular

Recent

Contact Us

Get started with free* leads.

Call us at 310-540-8900

Don’t take our word for it—find out for yourself how good our leads are and what a difference working with us can make.
Call us at 310-540-8900 or fill out the form below and we’ll tell you how you can get high quality leads for free*.

I authorize ReallyGreatRate, Inc. to communicate with me via email.
* Get up to 10% free leads on your first order!

The Ways You Can Identify Your Target Solar Customers

#1: Age

#2: Income

#3: Location

#4: Political Party

#5: Household Size

#6: Education

RGR Marketing Makes Targeting Your Ideal Audience Easy

Start making more
money today!

Search Categories

Latest from Twitter

Contact Us

The Ways You Can Identify Your Target Solar Customers

#1: Age

#2: Income

#3: Location

#4: Political Party

#5: Household Size

#6: Education

RGR Marketing Makes Targeting Your Ideal Audience Easy

Start making more money today!

Search Categories

Tags

Tag Cloud

Latest from Twitter

Contact Us

Let’s connect on social media

Let's talk

Mortgage

Solar

Home Improvement

Start making more
money today!