6 Important Things You Don't Want to Do With Solar Leads

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May 11, 2017 | By RGR Marketing Blog

The Don'ts; What to Avoid When Buying Solar Leads

There are many articles available on the Internet detailing the current best practices for moving leads through the sales pipeline. Conversely, there are very few articles that identify the worst practices still in use by many sales teams in the solar industry.

With that in mind, here are six things to work against taking over your process and ruining your solar business. Here’s what to avoid when purchasing solar leads.

1 – Don’t Scare Them Off With Aggressive Calls to Action

Most consumers these days do the majority of their research regarding big purchases well in advance of approaching a vendor or service company. Many of us have a natural aversion to being sold anything. Don’t scare your leads away with aggressive calls to action or overly invasive contact forms.

2 – Don’t Lose Them in an Email Black Hole

Does your contact or free quote form lead to an email inbox that gets checked regularly? One that gets checked every couple of weeks? Never? Don’t link your ability to capture inbound qualified leads to a system that never responds to them. Set up a best practice around same week, if not forty-eight hour response times to online queries.

3 – Don’t Fail to Follow Up on Their Solar-Related Questions

It happens to every salesperson (even the best ones) at least some of the time. And getting blindsided with a hard question, one they don’t know the answer to, can be a great opportunity to reconnect with a qualified consumer down the line. Don’t drop the ball when it comes to follow up.

4 – Don’t Make Them Wait for a Solar Quote

If you are swimming in so much business that you can’t get to a qualified inbound lead’s request for a quote in a timely fashion, then you may need to hire more help. Handling these leads should be top priority, not a task reserved for when you get time.

5 – Don’t Fail to Qualify Those Solar Prospects!

Your time is limited and you need to be able to focus on the leads that will result in a sale in the immediate or near future, not the leads that are thinking about buying but might wait until… Don’t fail to qualify your leads with a timely, well-thought-out process that helps you separate the yesses from the maybes.

6 – Don’t Fail to Re-qualify Currently Dead Solar Leads at a Later Date

Does your solar sales pipeline lead to the sewer? It shouldn’t. Simply because a solar lead isn’t currently ready to jump (for whatever reason) doesn’t mean they should be flushed out of the pipeline and into the sewer as if they were a waste product of your sales process. Consider recycling that solar lead after an appropriate period of time. Today’s missed sale may be tomorrow’s opportunity.

So Simple That It Keeps Happening: Poor Solar Leads Management

These six worst practices in solar lead management may seem like ridiculously obvious pitfalls to you. Unfortunately, it’s the little problems that often go unaddressed. Losing business through poor solar lead management is a simple and yet incredibly common problem. Check your solar sales team for these don’ts today.

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The Don'ts; What to Avoid When Buying Solar Leads

1 – Don’t Scare Them Off With Aggressive Calls to Action

2 – Don’t Lose Them in an Email Black Hole

3 – Don’t Fail to Follow Up on Their Solar-Related Questions

4 – Don’t Make Them Wait for a Solar Quote

5 – Don’t Fail to Qualify Those Solar Prospects!

6 – Don’t Fail to Re-qualify Currently Dead Solar Leads at a Later Date

So Simple That It Keeps Happening: Poor Solar Leads Management

Start making more
money today!

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The Don'ts; What to Avoid When Buying Solar Leads

1 – Don’t Scare Them Off With Aggressive Calls to Action

2 – Don’t Lose Them in an Email Black Hole

3 – Don’t Fail to Follow Up on Their Solar-Related Questions

4 – Don’t Make Them Wait for a Solar Quote

5 – Don’t Fail to Qualify Those Solar Prospects!

6 – Don’t Fail to Re-qualify Currently Dead Solar Leads at a Later Date

So Simple That It Keeps Happening: Poor Solar Leads Management

Start making more money today!

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