May 12, 2021 | By RGR Marketing Blog

How to Get ... and Keep ... Mortgage Prospects Engaged This Spring and Summer

buy Mortgage LeadsThe home-buying season is heating up and after more than a year of dealing with Covid-19 restrictions, mortgage professionals can probably expect business to get fast and furious very quickly. But just because buyers will be plentiful this year doesn’t automatically mean that you will enjoy a bountiful season.

Competition will also be sky high this year, so being able to keep your mortgage prospects engaged will be job number one if you want to be the one putting your signature on their closing papers. Here are five things you need to start doing to increase connection, engagement, and conversion.

#1: Be the Quickest Draw in the West

As soon as you receive a lead, you need to act on it. Whether you use email, text messaging (with permissions, of course), phone calls, or chatbots, reaching out to new leads immediately shows them that you are responsive, accessible, and ready to be of service.

Taking a multi-channel approach is also beneficial because when you communicate with leads through more than one channel to confirm the connection, you firmly position your company in their minds and ensure that they will recognize you when you send your next communication.

#2: Know Your Buyer

This buying season, there will be a lot of potential customers out there but if you try to win them all, you will spread yourself too thin and your sales conversions won’t meet your expectations. Therefore, you need to identify who your ideal buyer is, so you can start speaking directly to them. Some of the things you might want to know about your target buyer is:

  • What are their goals?
  • What obstacles do they face?
  • What inspires them?
  • Where do they get their information?
  • What is their financial status?

When determining your target customer, you want to be as specific as possible, so you can streamline your communications and improve your conversion results.

#3: Keep It Simple and Stay Focused

Nothing turns a lead off faster than overwhelming them with an overabundance of information that they neither asked for, nor are they interested in. Be sure that the information you send to a new lead is relevant to the topic they inquired about.

You'll also want to make certain that future/subsequent communications continue to stay relevant to the needs or interests they expressed. Keep your messaging simple and focused on responding to the reason for their inquiry.

#4: Let Them Know What to Expect

At the start of your relationship, your lead doesn’t know you and you don’t know them. Therefore, letting your lead know exactly what to expect next and what it’s like to do business with you will help strengthen and solidify the relationship quicker.

One way to do this is to create a blog post or YouTube video that showcases what it’s like to work with your company. This also gives you a great opportunity to highlight your value proposition and share the reasons why they might want to choose your mortgage business over others in your area.

#5: Nurture Leads with High-Value Content

Part of being a great mortgage professional is providing your prospects with valuable information that they appreciate. From publishing informative articles on your mortgage blog and sharing relevant posts on your social media platforms to sending out personalized emails and creating quality, information-rich videos, there are plenty of avenues for you to use to help educate, inform, and even entertain your prospects.

By giving away this quality content for free online, your prospects will start to look to you as a leader in the industry and someone they can trust to help them get the best mortgage product for their unique needs.

Why Buy Mortgage Leads from RGR Marketing?

At RGR Marketing, we provide you with verified mortgage leads that have been pre-reviewed for accuracy. This means that our lists are not only exclusive to you, but they have also been scanned for things like missing details, incorrect contact information, and duplicate leads.

RGR Marketing uses our own proprietary technology to compile your list with leads that best match your target demographic and our leads only include the contact information for those who have showed recent increased interest in obtaining a mortgage product. With this already taken care of, your job of nurturing your leads toward conversion becomes that much easier.

If you want to increase your mortgage sales in 2021, then contact RGR Marketing today.

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