5 Ways to Use Your Local Community to Generate Better Mortgage Leads

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April 13, 2017 | By RGR Marketing Blog

Getting Involved Authentically in Your Community

The problem with most advertising and marketing techniques is that most consumers don’t trust them. In fact, according to Nielsen data, most consumer-oriented advertising is trusted less than 50% of the time. The numbers for owned media are somewhat better, but the most powerful form of advertising is still found in building community and earning recommendations from current and former customers.

It seems that no matter how far technology drives us forward, getting involved in your local community is still a great way to build buzz around your brand and to drive in fresh mortgage leads organically and cost-effectively. Here’s how you can get started building leads for your mortgage business, the organic way.

1 – Have Your Mortgage Business Sponsor Something

Team sponsorships, league sponsorships, and getting your business name and information displayed at community events may seem like the kind of marketing that is more akin to charity giving (more on that in a moment) or something that can wait until your company reaches a certain size, but nothing could be further from the truth. In fact, a sponsorship of a league, team, or community event is a great way to drive mortgage brand penetration in your local market and to get your brand associated with something your potential customers are already rooting for.

2 – Get Involved With a Local Non-Profit

Like the team, league, or event sponsorships mentioned above, supporting a community-based non-profit in your local area is a great way to get your mortgage brand identified with a like-minded organization. This fellow business will then work to spread your brand logo for you as a part of their marketing efforts. Better yet, it’s free (tax deductible, anyway).

3 – Set Up a Booth for Your Mortgage Business

There are community events—races, art fairs, dream home tours— that you can, either through sponsorship or by paying a participation fee, use to directly interact with your potential customers.

For a nominal fee (that may even be tax deductible—depending on the event) and the cost of your booth decorations and physical marketing collateral, you can have direct access to your customer base as they cheer on their friends and family, look at homes they may or may not yet be able to afford, or shop for arts and crafts.

4 – Offer Free Mortgage-Related and Home Buying Resources

As a mortgage professional, you have an inherent understanding of the home-buying process that potential customers in your area want. If you offer them free classes or access to other resources, you have tailor-made ways to attract and vet them as future mortgage leads.

5 – Partner With Others to Spread the Word

There are community organizations, non-profits (as mentioned above), and business and professional organizations in your area, that play in the same market, but are selling a different product or service. Investigate partnering opportunities that can drive your reach and deeper penetration into your market as a part of a reciprocal relationship.

Community-Based Mortgage Marketing: It’s Easier Than It Seems

This may all seem very time consuming, especially when compared to the level of reach and penetration that appear to be available for a few simple keystrokes, a mouse click, and a nominal daily fee through native advertising, social media marketing, and other digital strategies.

But keep in mind that your brand will be more trusted and the service you’re offering perceived as a better value, simply by interacting directly with your potential customers in your local community.

And if you’re ready to pursue a faster means of filling your sales funnel, get in touch with RGR Marketing today: you can buy quality, fresh mortgage leads for your sales team, and earn greater revenue starting now.

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Getting Involved Authentically in Your Community

1 – Have Your Mortgage Business Sponsor Something

2 – Get Involved With a Local Non-Profit

3 – Set Up a Booth for Your Mortgage Business

4 – Offer Free Mortgage-Related and Home Buying Resources

5 – Partner With Others to Spread the Word

Community-Based Mortgage Marketing: It’s Easier Than It Seems

Start making more
money today!

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Getting Involved Authentically in Your Community

1 – Have Your Mortgage Business Sponsor Something

2 – Get Involved With a Local Non-Profit

3 – Set Up a Booth for Your Mortgage Business

4 – Offer Free Mortgage-Related and Home Buying Resources

5 – Partner With Others to Spread the Word

Community-Based Mortgage Marketing: It’s Easier Than It Seems

Start making more money today!

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