5 Ways to Create Valuable Solar Content for the Commercial Customer

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February 16, 2017 | By RGR Marketing Blog

What Else Are You Offering Your Commercial Solar Prospects?

You know by now that great online content is a critical part of just about any successful solar marketing strategy. But in the end, what makes great content? The answer to that question may not be as clear or easy as it seems. Great content is content that has value for your commercial customers, content that will help them to better understand your product before purchasing, and give them valuable information that they can use in their businesses. Here are five ideas on how you can create valuable solar content for your commercial customers.

Use Solar Case Studies

Case studies are like success stories but tailored to a business audience. They show examples of what has worked in the past with respect to solar marketing. This is critical information, because other companies can extrapolate to their own business and use the strategies outlined in the case study to try to duplicate the success. You can use case studies that come from the experience of your own company or relevant case studies that you find from other solar sources.

Be Informative

Valuable content is always informative; it tells the reader something they don’t know – that’s why they’re reading it. But what’s informative to the consumer and what’s informative to a commercial customer are very different things.

Commercial customers have more information available to them, as you are talking about their business. Therefore, you need to dig deeper and go further outside the box to find information that will truly be useful, like how will going solar impact their bottom line in a meaningful way? How can their solar efforts be leveraged in their marketing materials?

Use Appropriate Language

When you’re talking to commercial customers, you’re not talking to laypeople. You’re talking to a more sophisticated clientele and they should be treated accordingly. If you talk down to your commercial content audience, they will quickly decide their time is better spent elsewhere.

Don’t be afraid to use terms that are common in the industry or talk about concepts that should be familiar to those in the solar business, even if they are not concepts the average consumer would necessarily understand.

Incorporate Solar Research and Statistical Data

The latest research and data related to solar marketing is something all of your commercial customers can use. Solar is a constantly growing and evolving technology and new information is constantly becoming available. If your content is a convenient place to find that new information, your commercial customers will keep coming back to you for it.

If a commercial customer has a choice between scouring the Internet and trying to pick out their own useful data, or letting a trusted resource feed them the statistical information they need, it’s pretty obvious what most of them are likely to choose.

Incorporate Feedback

At least some of your content should include the ability to provide comments or feedback by your audience. Here is where you will find much of your most valuable information about how to create content that will be useful to your commercial clients. Pay attention to what your customers are telling you about what they want to see and hear when it comes to content, what is working for them and what isn’t. Then go back and tailor your content accordingly.

Keeping Your Commercial Solar Customers Connected

The type of content you provide for your commercial customers is critical. If you give your commercial customers great content, not only will they stay connected to you and keep utilizing and sharing that content, but if the content is truly valuable, it should also improve the business of your commercial customers, which reflects even better on you and your company. The time it takes to create truly valuable content for your commercial customers is well worth it, given the potential benefits you can reap.

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What Else Are You Offering Your Commercial Solar Prospects?

Use Solar Case Studies

Be Informative

Use Appropriate Language

Incorporate Solar Research and Statistical Data

Incorporate Feedback

Keeping Your Commercial Solar Customers Connected

Start making more
money today!

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What Else Are You Offering Your Commercial Solar Prospects?

Use Solar Case Studies

Be Informative

Use Appropriate Language

Incorporate Solar Research and Statistical Data

Incorporate Feedback

Keeping Your Commercial Solar Customers Connected

Start making more money today!

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