5 Tips to Help You Close More Solar Sales This Summer

Home | Our Blog | 5 Tips to Help You Close More Solar Sales This Summer

June 8, 2017 | By RGR Marketing Blog

Solar Is Hot! Here’s How to Increase Your Leads and Conversions

With more than 1,000 solar installations taking place every day in the United States, solar is catching on in a big way thanks to falling prices on equipment and easier access. But, just because the industry is booming right now doesn’t mean a solar installation company can rest on its laurels. It still needs to bring in a constant stream of clients if it wants to remain profitable and successful. This is made even more important due to the incredible number of upstart installation companies being formed month in and month out.

Like every business, solar companies rely on leads, and converting those leads into buyers. If your sales have been sluggish, here are five tips that can help you start closing more solar sales this summer.

1) Create Your Own Leads

A lot of solar installers think that the industry is so hot that they don’t have to work for leads. They believe the leads will come to them, and that the product essentially “sells itself.” This couldn’t be further from the truth. To be successful, you can’t wait for leads to come to you; you need to be active and start creating your own leads.

2) Create a Compelling Proposal

When you present a proposal to a potential client, deliver the most compelling and comprehensive proposal you can. Answer every question they might have before they have a chance to ask it. Explain to them how their lives will be enhanced by going solar. Avoid using industry jargon, which will just confuse the client. Keep it simple and straightforward and speak in layman’s terms.

When describing a feature, explain how that feature specifically impacts the client so they can get a complete picture of just how beneficial going solar will be. And always address the bottom line – dollars and savings really speak to people in a way that’s universal.

3) Offer an Incentive for Going With Your Solar Company

Today’s buyers are savvier than ever, and solar buyers are no exception. They shop around, compare, and consider before they buy, especially on a major purchase like a solar power system. So, as great as your company and products are, you will occasionally still need to go the extra mile in order to convert a lead to a sale.

This means offering your potential clients incentives, such as a lower price on a high quality product. While this might seem counterintuitive, the increase in sales you’ll experience will give you the flexibility to make certain adjustments to your prices without it affecting your profits too much.

4) Avoid Being a Pushy Solar Salesman

There’s a reason why salespeople get a bad rap – they’re often too pushy. Being overaggressive with a client is an immediate turn-off that can ruin a sales proposal in mere seconds. Instead, set the bar for what a modern salesperson should be – friendly, warm, concise, a good listener, and polite.

Take the time to put their concerns at ease by answering every solar question thoroughly. The client will appreciate it and they will remember it when it comes time for them to make their decision on which solar sales company to go with.

5) Offer Flexible Payment Options

Although solar prices have dropped significantly in recent years, it is still an investment for a company or homeowner to have a system installed. And, not many will have the cash on hand to pay in full in cash. So, increase your chances at closing by offering your solar leads a variety of different payment options so they can choose the one that works best for them. And don’t forget to educate them on solar leases, solar loans, and Power Purchasing Agreements.

Mastering sales is just a matter of following a tried and true system and sticking with it until it becomes second nature. By adopting the above five tips into your solar sales strategy, you will no doubt see an increase in conversions this summer and beyond.

Start making more
money today!

Get Started

Popular

Recent

Proven Strategies for Selling Solar in Winter WeatherJanuary 8
Learn the Key Points for Marketing Window Replacement Services in WinterDecember 25
How You Can Thrive During the Winter as a Home Services BusinessDecember 18

Contact Us

Get started with free* leads.

Call us at 310-540-8900

Don’t take our word for it—find out for yourself how good our leads are and what a difference working with us can make.
Call us at 310-540-8900 or fill out the form below and we’ll tell you how you can get high quality leads for free*.

I authorize ReallyGreatRate, Inc. to communicate with me via email.
* Get up to 10% free leads on your first order!

Solar Is Hot! Here’s How to Increase Your Leads and Conversions

1) Create Your Own Leads

2) Create a Compelling Proposal

3) Offer an Incentive for Going With Your Solar Company

4) Avoid Being a Pushy Solar Salesman

5) Offer Flexible Payment Options

Start making more
money today!

Search Categories

Latest from Twitter

Contact Us

Solar Is Hot! Here’s How to Increase Your Leads and Conversions

1) Create Your Own Leads

2) Create a Compelling Proposal

3) Offer an Incentive for Going With Your Solar Company

4) Avoid Being a Pushy Solar Salesman

5) Offer Flexible Payment Options

Start making more money today!

Search Categories

Tags

Tag Cloud

Latest from Twitter

Contact Us

Let’s connect on social media

Let's talk

Mortgage

Solar

Home Improvement

Start making more
money today!