5 Tips for Solar Installers to Beat the Seasonal Marketing Blues

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April 7, 2021 | By RGR Marketing Blog

Don't Let Post-Winter Marketing Get You Down

Solar is an industry that naturally fluctuates with the seasons, but in parts of the country that have four seasons, literally half of the year is looked at as the “offseason.” For many solar installers, the fall and winter are looked at with apprehension because business can drop off quite substantially.

But this is not the time to start worrying about the coming dry times ahead, now is the time to get creative with your marketing, so you can have a full calendar of scheduled installations come spring. Here are some tips that will help you beat the seasonal marketing blues and get your primed and ready for when better weather returns.

#1: Get Active on Social Media

While homeowners might not be visiting your website as frequently in the cooler months, that doesn’t mean that you can’t still reach them. Start building up your social media presence and get active with your audience. Share informative posts about how solar can help offset winter energy bills. Keep your readers up to date about any upcoming changes in the solar tax incentive programs. Breakdown the average timeline it takes to break even on the cost of solar panels. Use your social media platform to inform, entertain, and promote to your audience during the offseason, so when they’re ready to buy, you will be the first name they think of.

#2: Create a Limited Time Offer

Limited time offers work because the less time that elapses between your initial quote and a homeowner’s decision to buy, the higher your chances will be for closing the deal. The fact is, when buyers experience a sense of urgency, they are more likely to buy because they don’t want to miss out on what can be sizable savings. So, creating one or more limited time offers during the offseason is an effective way to line up customers for their spring installations.

#3: Ask Recent Customers for Reviews and Feedback

When the high season starts winding down, send out an email to your recent customers asking for their feedback on your services. This is invaluable information because it helps you identify things that you can improve on for next season. In your message, don’t forget to ask your customers to share their positive reviews of your company on social media and popular review websites. Solar remains a largely word-of-mouth industry, so getting positive reviews and testimonials from recent customers can be a tremendous benefit to your company’s online reputation and credibility.

#4: Co-Market with Other Seasonal Services

Solar isn’t the only industry that has to deal with seasonal fluctuations. Others include snow removal, gutter cleaning, roofing, tax preparation, and landscaping, just to name a few. One way to increase your exposure and improve your offseason bookings is to partner with one or more of these services on a creative marketing campaign that benefits you both. For instance, your campaign can include an offer of 10% off snow removal or landscaping services whenever that prospect books a solar consultation.

#5: Recommit to Pursuing New, Old, and Cold Leads

Besides being a word-of-mouth industry, solar is also a numbers industry. The more leads you nurture, the better your sales numbers will be. So, the offseason is the ideal time to start nurturing new leads and recommit to heating up any old and cold leads you might have. Of course, the quality of your new leads also matters.

You want to be working with the highest quality solar leads you can find. This means they should be verified for accuracy, scalable, and easy to integrate into your lead management system. At RGR Marketing, we employ lead-based matching technology to provide you with qualified solar leads based on your unique target demographic, and we back it all up with our top-tier customer service.

Get ready to work this offseason to make next season a success. Get verified, exclusive solar leads from a company with more than 20 years serving the solar industry – RGR Marketing.

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Don't Let Post-Winter Marketing Get You Down

#1: Get Active on Social Media

#2: Create a Limited Time Offer

#3: Ask Recent Customers for Reviews and Feedback

#4: Co-Market with Other Seasonal Services

#5: Recommit to Pursuing New, Old, and Cold Leads

Start making more
money today!

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Don't Let Post-Winter Marketing Get You Down

#1: Get Active on Social Media

#2: Create a Limited Time Offer

#3: Ask Recent Customers for Reviews and Feedback

#4: Co-Market with Other Seasonal Services

#5: Recommit to Pursuing New, Old, and Cold Leads

Start making more money today!

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