5 Tips for Facebook Lead Generation

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August 10, 2017 | By RGR Marketing Blog

How to Get More Leads From Your Facebook Ad Campaign

More than 1.28 billion people actively use Facebook every single day. It’s pretty incredible when you think about it. Clearly, you can see the attraction of using Facebook as a platform for your business’s advertising. The fact that it is also inexpensive and provides you with the ability to narrow down your focus to those you want to target makes it especially effective for helping advertisers improve their lead generation results.

But, as easy and effective as advertising on Facebook can be, there are still certain steps you should take to help maximize your ad’s ability to generate quality leads. Here are five crucial tips that will help you get the most return from your Facebook campaigns.

#1: Use Facebook Pixel

Recently, Facebook shifted away from the Conversion Tracking pixel and started using its own Facebook pixel. This enables users to monitor their analytics and track the pixels, or tags, attached to your site. Adopting Facebook pixel, you will be able to drive more revenue from abandoned audiences, create lookalikes to find similar customers, remarket to visitors, and create a more personalized customer experience. So, if you’re advertising on Facebook, switching over to Facebook pixel just makes sense.

#2: Have a Clear Call-to-Action in the Ad

Your ad campaign should urge the potential customer into completing a desired action. This can include anything from sharing their information in exchange for a free product, to visiting your site to learn more, to actually completing a sale. So, in order to get your visitor to do what you want, you have to have a crystal clear call-to-action in your ad.

#3: Keep the Number of Fields on Your Forms to No More Than Five

People don’t like wasting time when they’re online. They flow from one ad or story to another. Therefore, when it comes to filling out forms, you should keep it short and to the point. Request only the most important and topical fields on your forms and it will improve your ad’s response rates. No more than five fields tends to be the sweet spot. And, since Facebook auto-populates this information from the user’s Facebook profile, the forms get completed even quicker.

#4: Include a Context Card

A context card is exactly as it sounds – it provides additional context to the user. This is a pop-up card that provides the user with additional information about your company, product, or service. For maximum effect, this card should also feature a creative call-to-action and copy that engages the user. Using a context card extends your marketing real estate, so including it gives you the most bang for the buck.

#5: Use Facebook’s Engagement on Facebook Feature

Facebook has a new feature called Engagement on Facebook and it is something that every advertiser on the platform should be using because it enables marketers to create a custom audience based off of users who have either:

Clicked on your ad but didn’t submit the form
Clicked on the ad and submitted a form
Interacted with your ad in any way

Using Engagement on Facebook, you can retarget people who expressed interest but did not submit a form. You can also build “lookalike” audiences, or similar Facebook users, based off of users who completed and submitted a form. Using this feature alone, you may be able to develop a dramatic increase in your lead generation results on Facebook.

If your lead generation campaigns just aren’t producing the results you’re looking for, try implementing one or more of the above five tips. By taking advantage of these innovative resources, you might see a sizable increase in leads coming from your Facebook ads.

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How to Get More Leads From Your Facebook Ad Campaign

#1: Use Facebook Pixel

#2: Have a Clear Call-to-Action in the Ad

#3: Keep the Number of Fields on Your Forms to No More Than Five

#4: Include a Context Card

#5: Use Facebook’s Engagement on Facebook Feature

Start making more
money today!

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How to Get More Leads From Your Facebook Ad Campaign

#1: Use Facebook Pixel

#2: Have a Clear Call-to-Action in the Ad

#3: Keep the Number of Fields on Your Forms to No More Than Five

#4: Include a Context Card

#5: Use Facebook’s Engagement on Facebook Feature

Start making more money today!

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